Comments on: Should Your Website’s Copywriting be Informative or Persuasive? http://copywriterscrucible.com/should-your-websites-copywriting-be-informative-or-persuasive/ A melting pot of punchy, persuasive copywriting Sun, 22 Jan 2012 08:43:17 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Robert Clay http://copywriterscrucible.com/should-your-websites-copywriting-be-informative-or-persuasive/#comment-66753 Robert Clay Fri, 24 Jul 2009 14:23:47 +0000 http://copywriterscrucible.com/should-your-websites-copywriting-be-informative-or-persuasive/#comment-66753 It all gives me great confidence in you, Matt. It all gives me great confidence in you, Matt.

]]> By: Matt Ambrose http://copywriterscrucible.com/should-your-websites-copywriting-be-informative-or-persuasive/#comment-66743 Matt Ambrose Fri, 24 Jul 2009 10:50:13 +0000 http://copywriterscrucible.com/should-your-websites-copywriting-be-informative-or-persuasive/#comment-66743 Thanks Robert. That's high praise indeed coming from somebody with your experience. Matt. Thanks Robert. That’s high praise indeed coming from somebody with your experience.

Matt.

]]> By: Robert Clay http://copywriterscrucible.com/should-your-websites-copywriting-be-informative-or-persuasive/#comment-66712 Robert Clay Thu, 23 Jul 2009 21:15:40 +0000 http://copywriterscrucible.com/should-your-websites-copywriting-be-informative-or-persuasive/#comment-66712 Matt, I am enjoying going through some of your past posts. They're excellent. I take it you're familiar with Gary Bencivenga's material as you seem to be right on the button. He too is a great advocate of making your collateral so interesting that people won't want to throw it away. Robert Matt,

I am enjoying going through some of your past posts. They’re excellent. I take it you’re familiar with Gary Bencivenga’s material as you seem to be right on the button. He too is a great advocate of making your collateral so interesting that people won’t want to throw it away.

Robert

]]> By: John W. Furst http://copywriterscrucible.com/should-your-websites-copywriting-be-informative-or-persuasive/#comment-63754 John W. Furst Wed, 20 May 2009 12:13:07 +0000 http://copywriterscrucible.com/should-your-websites-copywriting-be-informative-or-persuasive/#comment-63754 "Facebook ads," so annoying and always the same products I am not interested in at all. Anyway, to answer your question. Copy should be both. Informative and Persuasive. As I see you come to the exact same conclusion. In most cases you don't have much space so all you can do is to persuade a reader to come to the next, longer piece of copy, and ultimately you present your long sales letter. Direct response copywriters have certainly mastered that skill. I agree with you that the long sales letter is not dead. Yours John W. Furst “Facebook ads,” so annoying and always the same products I am not interested in at all.

Anyway, to answer your question. Copy should be both. Informative and Persuasive. As I see you come to the exact same conclusion.

In most cases you don’t have much space so all you can do is to persuade a reader to come to the next, longer piece of copy, and ultimately you present your long sales letter.

Direct response copywriters have certainly mastered that skill. I agree with you that the long sales letter is not dead.

Yours
John W. Furst

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