The Ray Edwards ‘Copywriting Academy’ Review – Should You Believe the Hype?

Freelance copywriting is the ultimate lifestyle business. You get to set your own hours, be the boss of you and spend all day writing about interesting topics. So it’s no wonder so many people are eager to join the Ray Edwards Copywriting Academy to realize their dreams.

Before I give you my opinion on whether the Ray Edwards Copywriting Academy is worth joining, I’d first like to give you my story on how I got started.

When I quit the corporate world, I faced years of toil and strife before I had any confidence in my copywriting skills.

It was only then that a steady flow of clients, happy to pay a fair rate for my work, started to arrive through my digital doorway.

Suffice to say, if I could turn back the clock I’d have done things differently.

Instead of trying to piece together all the advice on writing headlines, structuring sales letters and harnessing psychology on my own, I’d have taken direction from an expert.

In the best of all possible worlds, this would have been in the format of one to one tuition from a copywriting master.

But unless you’ve got a money tree in your garden, shelling out five figures to benefit from their sage advice isn’t an option.

However, thanks to the delights of the interwebs, you can do the next best thing. And that’s to study a video course put together by one of today’s most renowned copywriters. In this case, none other than Mr Ray Edwards.

Who’s Ray Edwards?

Ray Edwards is a multi-decade veteran with some major names in his roller desk. This includes self improvement guru Tony Robbins, direct response copywriter (and friend of the Crucible) Michel Fortin and product launch formula mastermind Jeff Walker.

All of these people entrusted Ray to generate million dollar for them with the power of text and smart marketing. So when Ray speaks, it’s wise to listen.

What’s The Ray Edwards Copywriting Academy?

If you subscribe to a lot of copywriting blogs, you may know already that Ray has just launched The Copywriting Academy – a video training course in the art, the science and the literary application of salesmanship in print.

The Ray Edwards Copywriting Academy has eight modules which guide you from the basics to advanced topics towards the end. Each module is divided into multiple steps, each with a training video, course material downloads and assignments for putting your pages of scribbled notes into practice.

Topics include:

  • Irresistible offers and 9 kinds
  • 6 essential steps to writing an offer
  • The P.A.S.T.O.R. framework
  • Sales copy templates
  • Writing headlines and subheads, with templates
  • Fascination factors and persuasion points
  • Resistance removal
  • Closing the deal
  • Inbox magic and emails that sell

The Secret Ingredient – Copywriting Templates

All of the modules on their own can train you to write winning websites and sales letters harnessing Ray’s time proven techniques.

But what really gives the Ray Edwards Copywriting Academy an added topping of special sauce, and sets it apart from other courses, is that you also get copywriting templates for writing headlines, leads, offers and every other element of a sales promotion.

These templates make the creation of sales letters as simple as filling in the gaps. All you need to do is choose from a selection of copy options for each element and update them with your product’s key information.

With everything done for you, you can write fire cracking promotions without spending the hours of head scratching and pouring through books trying to cobble together all the elements yourself. Perhaps keep this to yourself though, when it’s time to send the invoice for yet another high converting sales letter.

What I wish I could have told myself 10 years ago

When you combine all the videos, assignments and templates together, the Ray Edwards Copywriting Academy is the complete package for fast tracking your successful evolution from novice to expert.

So if you’re just getting started as a freelance copywriter, take my advice – don’t try to teach everything to yourself. Get one-to-one tuition from a top dollar copywriter.

But if you don’t want to remortgage your house, Ray Edwards’ Copywriting Academy is the next best thing.

4 Reasons to join the Ray Edwards Copywriting Academy

1. Gain tuition from a copywriter who’s written million dollar promotions for Jeff Walker, Michel Fortin and Tony Robbins.
2. Get fast-track templates that make crafting sales letters as simple as filling in the blanks
3. Gain a vice like grip on all the essential copywriting concepts without spending days or weeks piecing it all together yourself
4. Go from struggling newbie to earning a fulltime income in accelerated time

So if you’re eager to gain the lifestyle of a freelance copywriter and want to know how to get started, joining the Ray Edwards Copywriting Academy is a smart option.

Disclaimer – Hands up, I’m an affiliate of Ray Edwards’ Copywriting Academy. But if you’ve spent any time in the copywriting world, you’ll know that Ray is one of the most respected names in the game today (and does a great podcast too). Membership of the Ray Edwards Copywriting Academy also comes with a 30 day money back guarantee as standard. So if it doesn’t live up to the hype, your money will be returned, no questions asked.

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