Promotional copy for FinanceMalta’s ‘Guide to Doing Business in Malta’ China Edition
The guide’s producers, CountryProfiler, asked us to write copy for a leaflet that would be sent to Maltese financial institutions to promote the benefits of advertising in their Guide to Doing Business in Malta edition:[custom_list style=”list-2″]
- Explain why this was a unique opportunity not to be missed, with the guides due to be handed out at China’s World Expo in Shanghai
- Explain how the advertising opportunity worked, and highlight why it was a limited time offer
- Breakdown the proposal into short, punchy sections to help busy readers to understand the offer quickly
Click here to download a pdf version of the copy.