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	<title>Comments on: Procter &amp; Gamble&#8217;s Mission to Solve the Internet Marketing Puzzle</title>
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		<title>By: Alickife</title>
		<link>http://copywriterscrucible.com/proctor-gambles-mission-to-solve-the-internet-marketing-puzzle/#comment-90871</link>
		<dc:creator>Alickife</dc:creator>
		<pubDate>Wed, 15 Sep 2010 12:17:16 +0000</pubDate>
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		<title>By: Copywriter, PR Writer or Brand Journalist? You Decide &#124; The Copywriter's Crucible</title>
		<link>http://copywriterscrucible.com/proctor-gambles-mission-to-solve-the-internet-marketing-puzzle/#comment-51804</link>
		<dc:creator>Copywriter, PR Writer or Brand Journalist? You Decide &#124; The Copywriter's Crucible</dc:creator>
		<pubDate>Tue, 21 Oct 2008 14:49:12 +0000</pubDate>
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		<description>[...] Procter and Gamble continue to be the poster child for engagement marketing, but the UK&#8217;s TopSkips and Englishcut are two smaller scale examples just waiting to be imitated. [...]</description>
		<content:encoded><![CDATA[<p>[...] Procter and Gamble continue to be the poster child for engagement marketing, but the UK&#8217;s TopSkips and Englishcut are two smaller scale examples just waiting to be imitated. [...]</p>
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		<title>By: Engagement Means Different Things To Different People &#124; The Copywriter&#8217;s Crucible</title>
		<link>http://copywriterscrucible.com/proctor-gambles-mission-to-solve-the-internet-marketing-puzzle/#comment-5379</link>
		<dc:creator>Engagement Means Different Things To Different People &#124; The Copywriter&#8217;s Crucible</dc:creator>
		<pubDate>Wed, 10 Jan 2007 11:56:04 +0000</pubDate>
		<guid isPermaLink="false">http://thewritewords.me.uk/blog/proctor-gambles-mission-to-solve-the-internet-marketing-puzzle/#comment-5379</guid>
		<description>[...] In a previous post I discussed a similar attitude followed by Proctor and Gamble. Their approach is to regard the different mediums as &#8216;touch points&#8217; driven by the philosophy of moulding the mindset of the consumer, and developing trust. [...]</description>
		<content:encoded><![CDATA[<p>[...] In a previous post I discussed a similar attitude followed by Proctor and Gamble. Their approach is to regard the different mediums as &#8216;touch points&#8217; driven by the philosophy of moulding the mindset of the consumer, and developing trust. [...]</p>
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		<title>By: Easton Ellsworth</title>
		<link>http://copywriterscrucible.com/proctor-gambles-mission-to-solve-the-internet-marketing-puzzle/#comment-1483</link>
		<dc:creator>Easton Ellsworth</dc:creator>
		<pubDate>Tue, 31 Oct 2006 14:36:53 +0000</pubDate>
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		<description>I didn&#039;t know about P&amp;G&#039;s Web marketing progress before - thanks for sharing, Matt!  It will be interesting to see what Nettie Hartsock finds as far as P&amp;G corporate blogs for the &lt;a href=&quot;http://www.blogbusinesssummit.com/fortune500/index.php?title=Companies_1-100&quot; rel=&quot;nofollow&quot;&gt;Fortune 500 Blog Project&lt;/a&gt;.  I suspect that there will be some subsidiaries with blogs, but no official P&amp;G blogs.</description>
		<content:encoded><![CDATA[<p>I didn&#8217;t know about P&amp;G&#8217;s Web marketing progress before &#8211; thanks for sharing, Matt!  It will be interesting to see what Nettie Hartsock finds as far as P&amp;G corporate blogs for the <a href="http://www.blogbusinesssummit.com/fortune500/index.php?title=Companies_1-100" rel="nofollow">Fortune 500 Blog Project</a>.  I suspect that there will be some subsidiaries with blogs, but no official P&amp;G blogs.</p>
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