Comments on: PR and Blogging in the Digital Age http://copywriterscrucible.com/pr-and-blogging-in-the-digital-age/ A melting pot of punchy, persuasive copywriting Sun, 22 Jan 2012 08:43:17 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Get Your Pens Ready for the Explosion in Online PR | The Copywriter’s Crucible http://copywriterscrucible.com/pr-and-blogging-in-the-digital-age/#comment-7941 Get Your Pens Ready for the Explosion in Online PR | The Copywriter’s Crucible Wed, 14 Mar 2007 14:53:00 +0000 http://thewritewords.me.uk/blog/pr-and-blogging-in-the-digital-age/#comment-7941 [...] In a recent post I picked up a meme from Tom Chandler on the hesitancy of PR agencies to respond to the changes in their industry. The days of sending out press releases to journalists, in the hope of some brief coverage, are long gone. Now anybody with a PC and internet connection has their own printing press and a potential readership of millions. PR agencies need to move with the times and learn how to speak to the online audience if they want to be heard. [...] [...] In a recent post I picked up a meme from Tom Chandler on the hesitancy of PR agencies to respond to the changes in their industry. The days of sending out press releases to journalists, in the hope of some brief coverage, are long gone. Now anybody with a PC and internet connection has their own printing press and a potential readership of millions. PR agencies need to move with the times and learn how to speak to the online audience if they want to be heard. [...]

]]> By: Matt Ambrose http://copywriterscrucible.com/pr-and-blogging-in-the-digital-age/#comment-6377 Matt Ambrose Sun, 04 Feb 2007 19:29:40 +0000 http://thewritewords.me.uk/blog/pr-and-blogging-in-the-digital-age/#comment-6377 Mike, Fear of the loss of control was indeed highlighted by a survey of 1100 PR professionals as the main reason they were hesitating to engage online: http://www.bulldogreporter.com/dailydog/issues/1_1/dailydog_barks_bites/5773-1.html There is an element of risk involved because of the possibility of negative comments. But failing to respond to criticism can be even more damaging - just look at what happened to Dell's reputation when they tried to ignore online complaints. Unfortunately for PR agencies, they aren't in control of the message as they once were. But at least they have the tools at their disposal to try and at least influence it. Matt. Mike,

Fear of the loss of control was indeed highlighted by a survey of 1100 PR professionals as the main reason they were hesitating to engage online:

http://www.bulldogreporter.com/dailydog/issues/1_1/dailydog_barks_bites/5773-1.html

There is an element of risk involved because of the possibility of negative comments. But failing to respond to criticism can be even more damaging – just look at what happened to Dell’s reputation when they tried to ignore online complaints.

Unfortunately for PR agencies, they aren’t in control of the message as they once were. But at least they have the tools at their disposal to try and at least influence it.

Matt.

]]> By: Michael Wagner http://copywriterscrucible.com/pr-and-blogging-in-the-digital-age/#comment-6332 Michael Wagner Sat, 03 Feb 2007 20:27:19 +0000 http://thewritewords.me.uk/blog/pr-and-blogging-in-the-digital-age/#comment-6332 "PR’s methodology shares some characteristics with that of the advertising world. Their tactics for influencing mindsets have generally been a one way, top down approach." I really like this observation. It raises the question for me of how do mindsets created in an era of broadcast and mass markets change with the obvious realities emerging in our networked economy? The value that lurks behind the resistance to change among PR pros and ad agencies alike seems to be that of control. Networked marketplaces don't allow for the same sort of control of message. Good post, thoughtful and helpful. Thanks for enlarging the conversation. Keep creating, Mike “PR’s methodology shares some characteristics with that of the advertising world. Their tactics for influencing mindsets have generally been a one way, top down approach.”

I really like this observation. It raises the question for me of how do mindsets created in an era of broadcast and mass markets change with the obvious realities emerging in our networked economy?

The value that lurks behind the resistance to change among PR pros and ad agencies alike seems to be that of control.

Networked marketplaces don’t allow for the same sort of control of message.

Good post, thoughtful and helpful. Thanks for enlarging the conversation.

Keep creating,
Mike

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