PlanetproPlanetpro is a staffing solutions provider specialising in contractors for sales and marketing roles in hi-tech companies. It wanted to new a new website and brochure to reflect its modern, forward thinking approach to contractor recruitment:
- The website copy needed to be punchy and concise, while also professional.
- Planetpro's core USP of offering a consultative approach needed to be emphasized without overloading visitors with too much information.
- The brochures needed to be structured so they provided additional information to what was available on the website while also being effective on their own when handed out at trade shows.
bda – Award winning digital creative agency
bda is an award winning digital creative agency. They asked me to provide copywriting for their new website:
- Project a professional yet human tone.
- Reflect their creative expertise without going down the 'quirky' route.
- Explain what's special about their modern approach to marketing.
I''ve been working with bda for years, and this helped me to deliver the exact style of copy they were looking for in the first draft.
Parkwood hardwood conservatories
Parkwood supplies a premium quality range of bespoke conservatories, windows, kitchens and other hardwood products. Its website needed to establish it as the premium choice:
- Reflects their reputation for superior craftmanship and choice of materials.
- Uses a tone that appeals to customers whose homes are their castle, and want to furnish it with the best products available.
- Describes in depth how they work, with explanations on the types of joints, hardwoods and joinery techniques they use.
The website demonstrates how you can use specifics and detailed descriptions to establish your product as a premium option.
Michael Graham estate agency
Established for over 40 years, Michael Graham has a long heritage of assisting buyers and sellers to successfully navigate the property market and to find the best high-end homes throughout the Oxford, Bucks and Northampton area.
- Builds trust in an industry that doesn't always have the best reputation.
- Explains exactly how Michael Graham offers a superior service.
- Written in a tone that appeals to high end clients and reinforces the personalised service provided by Michael Graham.
This website differentiates itself through its tone. It doesn't use the shallow superlatives and meaningless verbiage often found on estate agency websites. Instead, it addresses customers with friendly, down to earth language and clearly explains why their service is the superior option for buyers and sellers of high-end homes.