Metal Design Furniture

This company manufactures its own high end metal garden and home furniture. They wanted their catalogue copy to emphasise their furniture’s beauty, hardwearing construction and bespoke design:

  • Each description needed to give each item a distinct personality.
  • The descriptions had to distinguish the furniture from those of competitors.
  • Enable readers to visualise having the furniture in their home or garden.

After discussing the requirements, I imagined the situations in which the furniture would be used and tried to build a sense of occasion around each one. The client was delighted with this approach and approved the copy without amends after the first draft.



We contacted Matt for a copy for our new products catalogue and it was a very good decision. He was extremely efficient throughout: he understood very quickly what kind of tone and style we needed, sent us a sample, was responsive and easy to work with throughout the process, and then sent the full copy on time with no changes needed. The final result is exactly what we expected – simple, elegant copy. We’re definitely planning to use his copywriting services again!
Metal Design Furniture Ltd, www.metaldesign-furniture.co.uk

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