Izola Bank – Website Copywriting

Izola Bank

Izola Bank is a niche bank with two core markets in Malta and Belgium. In Malta it differentiates itself through offering appealing rates on fixed rate deposits to business owners, while in Belgium it offers specialised banking services to trade customers of Vans Marcke stores, which supply plumbing and water sanitation products.

When writing the website we had to merge Izola’s existing brand messaging of being a family owned bank with a tradition of sound financial trading with a lighter tone to appeal to its tradesman customer base. The copy also had to match the website’s look and feel of a nationally recognised high street bank.