eBooks and White Papers
People are ignoring sales messages, and marketing language is particularly distrusted online. The internet is about information, not advertising; you have to provide content of value if you want people to reward you with their attention.
eBooks and white papers are great tools for selling through education, and building credibility by demonstrating your expertise:
Released at the start of 2009, this eBook is a compilation of some of the most popular articles on bda’s (Buckingham Design Associates) blog from the previous year, for which I was a leading contributor.
What Everybody Ought to Know About Estate Agents’ Fees
The spread of the internet into people’s homes and the popularity of the Rightmove website means you no longer need an estate agency to find you buyers. A fairer, less expensive model now exists to sell your house that costs less than £1000.
I wrote the ebook and press release for Dominic James announcing the launch of their modern, forward thinking approach to estate agency, and to shake up the UK’s property industry.
How to Convert Browsers into Buyers
A compilation of my research from the last year that demonstrates why businesses need to be investing more in their content if they want to engage with website visitors, build trust and drive up sales.
Bluetooth user guide for Nokia 6600
This user guide provides guidance on installing Bluetooth software, and using it to transfer files between your PC and Nokia 6600 mobile phone. I put this guide together to add to my portfolio and to offer a solution to the problems encountered when using the software and official instructions.
Related Articles
“Matt has written a number of press releases for us and we’ve been delighted with the results. His powerful writing style has been perfect for building our brand presence, and we look forward to working with him for a long time to come.” - Ben Austin, Operations Director SEO Positive
"Matt has continued to impress me with his unique ability to write captivating content on any topic which has been put before him. Even whilst on holiday, he showed great commitment by meeting pre-arranged deadlines. This winning combination of creativity and work ethic make him an asset to any business!" - Edwina Simpson, Eco-Designer.co.uk
"Fantastic copywriter and excellent final product! I consider Matt Ambrose to be the top-level when it comes to writing copy. We''ll definitely use his services again!" - Max Thomas, Pat Moore Foundation
"An excellent job writing and tweaking copy for my website. Fast turnaround and tweaking. Many thanks." - Jonathan Day Wedding Photography
"This service was great, I can highly recommend this provider. He researches the topic online and creates an amazing output in shot periods of time. Do not hesitate to use this provider for any copywriting, he is great!" - iFlow CRM
"Matt delivers on time and provides a high quality copywriting service. He certainly has a way with words." - Nicholas Broadway ONID ltd
"We have been working with Matt on a number of projects. Matt is not only a capable copywriter, he is also a good listener and business partner. We look forward to continuing our collaboration with him." - AirGini Asia Pacific Limited
"High quality work, submitted on time, great communication. I was very pleased with the service and will be happy to award future projects. Highly recommended." -Maya Elhalal, NooMee.org
"When Matt starts typing, his words mean 'business'! He's powerful: in content for the reader's eyes, and juicy for the search engine spiders to suck on! I've been following Matt's blog for months, and loved his diplomatic-style, engaging-grace and authoritative-tone." - Ponn Sabra, best selling author from Empowerwomennow.com.
"Matt Ambrose has pulled together such a mammoth pile of totally engrossing research and comment on copywriting for the web - and it's a testament to the quality of his writing that you just want to read more and more" - DIB Marketing
"If you have to write (and so many of us do, best try to write well). The Copywriter's Crucible is a blog I keep tabs on through my RSS. Great writing - but also some really useable tips and great thinking. I'm a regular customer and I love it." - Sara Scott, SmallBizPod.co.uk
