Achieve Telecom Network – Distance learning sales letter

Achieve Telecom provides distance learning services to large corporations, small businesses, schools, universities, and healthcare organizations across the US.

They asked us to assist them in putting together a print and email campaign to promote their services to key decision makers in regional government and public organisations:

• Introduce the opportunity – distance learning services already used by 3.5 million Americans
• Highlight the problem – slow broadband and dial-up connections
• Promote the solution – Achieve Telecom’s satellite broadband technology and expertise makes them the ideal partner for delivering distance learning into their community

The copy was used in both a leaflet and an email campaign sent to 1000s of targeted prospects throughout North America, helping to generate many new enquiries for Achieve Telecom .

Click here to download a PDF of the sales letter

Promotional copy for FinanceMalta’s ‘Guide to Doing Business in Malta’ China Edition

FinanceMalta is a business guide aimed at senior decision makers of financial institutions to give them a clearer understanding of Malta’s financial environment and the specialist services it offers.

The guide’s producers, CountryProfiler, asked us to write copy for a leaflet that would be sent to Maltese financial institutions to promote the benefits of advertising in their Guide to Doing Business in Malta edition:

• Explain why this was a unique opportunity not to be missed, with the guides due to be handed out at China’s World Expo in Shanghai
• Explain how the advertising opportunity worked, and highlight why it was a limited time offer
• Breakdown the proposal into short, punchy sections to help busy readers to understand the offer quickly

The Copywriter’s Crucible – Sales letter to B2B marketing agencies

From time to time, we like to reach out to marketing agencies to tell them about our modern, no nonsense approach to copywriting.

This letter was sent to a targeted list of B2B marketing agencies with 11-50 employees:

• Highlight our cliché free copywriting style, and how it can increase sales for their clients.
• Explain what other benefits we bring to the table.
• Keep them reading from the first line to the last full stop

Our success hinges on our ability to sell through words. We were able to achieve this for ourselves with a 10% response rate from busy marketing directors and account managers. Not too shabby.

Click here to download a pdf of the sales letter.