Technicolor – SingTel

To reinforce its position as a leading provider of on demand TV, Technicolor wanted to produce a case study to highlight how they’re assisted SingTel, Asia’s leading communications group, in providing TV shows within hours of their US broadcast:

  • Explains why regional broadcasters are under pressure to broadcast the latest shows in a shrinking time frame.
  • Details how Technicolor was able to assist SingTel in broadcasting TV shows within 24 hours, and increase their subscriber base as a result.
  • Uses a documentary style tone to give an objective appraisal of Technicolor’s ability to deliver on demand TV services to regional broadcasters.

Case studies are an educative approach to promoting your services. They’re not a hard sell but focused on discussing the facts, and can swoop under people’s radars scanning for sales spiel.