Achieve Telecom Network – Distance learning sales letter
Achieve Telecom provides distance learning services to large corporations, small businesses, schools, universities, and healthcare organizations across America.
Click here to download a PDF of the sales letter
They asked me to assist them in putting together a print and email campaign to promote their services to a targeted list of key decision makers in regional government and public service organisations:
- Introduce the opportunity - distance learning services already used by 3.5 million Americans
- Highlight the problem - slow broadband and dial-up connections
- Promote the solution - Achieve Telecom's satellite broadband technology and expertise makes them the ideal partner for delivering distance learning into their community
The copy was used in both a leaflet and email campaign sent to 1000s of prospects, helping to generate many new leads for Achieve Telecom throughout North America.
Click here to download a PDF of the sales letter
Promotional copy for FinanceMalta’s ‘Guide to Doing Business in Malta’ China Edition
FinanceMalta is a business guide aimed at senior decision makers of financial institutions to give them a clearer understanding of Malta's financial environment and the specialist services it offers.
Click here to download a pdf version of the copy.
The guide's producers, CountryProfiler, asked me to write copy for a leaflet to be sent to Maltese financial institutions to promote the benefits of advertising in their Guide to Doing Business in Malta edition:
- Explain why this was a unique opportunity not to be missed, with the guides due to be handed out at China's World Expo in Shanghai
- Explain how the advertising opportunity worked, and highlight why it was a limited time offer
- Breakdown the proposal into short, punchy sections to help busy readers to understand the offer quickly
Click here to download a pdf version of the copy.
The Copywriter’s Crucible – Sales letter to B2B marketing agencies
From time to time, I like to reach out to marketing agencies to tell them about my modern, no nonsense approach to copywriting. This letter was sent to a targeted list of B2B marketing agencies with 11-50 employees:
Click here to download a pdf of the sales letter.
- Highlight my cliché free B2B copywriting style, and how it can increase sales for their clients.
- Explain what other benefits I bring to the table.
- Keep them reading from the headline to the last full stop.
My success hinges on my ability to sell through words. I was able to achieve this aim with a 10% response rate from busy marketing directors and account managers. Not too shabby.
Click here to download a pdf of the sales letter.
