http://copywriterscrucible.com/pay-per-click-advertising-%e2%80%93-a-waste-of-time-and-money/ A melting pot of punchy, persuasive copywriting Sun, 22 Jan 2012 08:43:17 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://copywriterscrucible.com/pay-per-click-advertising-%e2%80%93-a-waste-of-time-and-money/#comment-21420 Warning: People Are Ignoring Advertising. But They Do Read News : The Copywriter’s Crucible Wed, 12 Sep 2007 14:41:33 +0000 http://thewritewords.me.uk/blog/?p=23#comment-21420 [...] listings, but these encounter a similar ad averse culture. Other studies have shown that most people don’t click on PPC ads, with the vast majority putting their trust in Google’s algorithm and the natural search [...] [...] listings, but these encounter a similar ad averse culture. Other studies have shown that most people don’t click on PPC ads, with the vast majority putting their trust in Google’s algorithm and the natural search [...]

]]> http://copywriterscrucible.com/pay-per-click-advertising-%e2%80%93-a-waste-of-time-and-money/#comment-22 Ashleigh Potter Tue, 08 Aug 2006 13:49:12 +0000 http://thewritewords.me.uk/blog/?p=23#comment-22 There are always going to be get rich quick merchants who try and make money using the least possible effort - usually by only having minimal content and spending most of their time trying to improve page ranking. This can bring a quick result, but not large scale lasting results. I agree that quality content is the best way to build enduring success and good search engine rankings. You've made a very valid point. There are always going to be get rich quick merchants who try and make money using the least possible effort – usually by only having minimal content and spending most of their time trying to improve page ranking. This can bring a quick result, but not large scale lasting results. I agree that quality content is the best way to build enduring success and good search engine rankings. You’ve made a very valid point.

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