There are always going to be get rich quick merchants who try and make money using the least possible effort - usually by only having minimal content and spending most of their time trying to improve page ranking. This can bring a quick result, but not large scale lasting results. I agree that quality content is the best way to build enduring success and good search engine rankings. You've made a very valid point.
[...] listings, but these encounter a similar ad averse culture. Other studies have shown that most people don’t click on PPC ads, with the vast majority putting their trust in Google’s algorithm and the natural search [...]