Category Archive for "Marketing"

Schwarzenegger on Marketing

Recently I’ve been reading the autobiography of the prior Governator Arnold Schwarzenegger. And it truly is a rags to riches story. His work ethic, ambition and promotional nous led to him amassing millions before he was even a movie star.

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3 Secrets to Writing ‘Winning’ Copywriting Proposals that Turn $100 Mini Projects into $10,000 Monster Gigs

You get an email from a potential client asking for a web page. You’re smart. You don’t instantly email back with a price and a delivery date. That would be stupid. Instead, you do some digging. You ask: …what action

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2 Easy Ways to Make Leads More Profitable (without Spending an Extra Cent on Traffic)

Advertising is getting darned expensive. If the rumours are true, heavyweights like Clickfunnels and Digital Marketer now spend $10 just on getting a LEAD. That’s right, a LEAD, not a sale. With millions of marketers ploughing their ad budget into

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Don’t Read this If You Are Happy Getting Mediocre Results from Email

Email marketing is the most profitable channel. See how I said that unequivocally. The reason is because study after study proves that it’s true: When it comes to purchases made as a result of receiving a marketing message, email has

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4 Better Ways of Getting Exposure than Press Releases

Do you still write press releases for clients? If you have media contacts, it may be a worthwhile strategy. But just publishing press release in the hope they get read by the right people is about as effective as air dropping it

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The #1 Facebook Advertising Mistake

Facebook has probably the best targeting of any ad platform. And it got even better with the updated ‘Custom Audiences’ and Lookalike audiences. You can now target new prospects for your blog posts or reports with precision. But creating quality content and

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How a Dog Helped De Beers to Sell More Diamonds

Did you know that a dog invented branding? Tis true. It wasn’t devised by an ancient sect of theologians, psychologists and savvy Greek business owners of luxury spas. Branding was invented by a dog. Allow me to explain… If you’ve

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The 5 Step ‘Sideways Sales Letter’ Method

Yesterday when I was working from a coffee shop when I overheard a conversation between a marketing consultant and a client. Let me tell you, it was painful listening. The consultant was trying to convince a rightly cynical client that

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Sales Funnel Masterclass – Jeff Goins’ Tribe Writers Relaunch

The best copywriters are also the best marketers. With a dash of marketing nous, there’s no reason to be scrambling for short change on freelance bidding sites or mailbombing marketing managers to get work. You can create it yourself. After

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Guest Post – 6 Secrets to Landing High-paying Clients (Without a Portfolio)

Landing high-paying clients is one of the toughest challenges we face as freelancers. You can try scratching out a living on freelance bidding sites. But if you’re serious about growing your income and career, client outreach must be one of your daily tasks. But

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