Comments on: Is the Home Page Dead? Only One Way to Find Out… http://copywriterscrucible.com/is-the-home-page-dead-only-one-way-to-find-out%e2%80%a6/ A melting pot of copywriting tips, insight and words for hire by freelance copywriter Matt Ambrose. Sat, 06 Feb 2010 18:31:34 +0100 http://wordpress.org/?v=2.8.1 hourly 1 By: What’s in a Name and Ten Steps for Moving Wordpress to a New Domain | The Copywriter's Crucible http://copywriterscrucible.com/is-the-home-page-dead-only-one-way-to-find-out%e2%80%a6/comment-page-1/#comment-39306 What’s in a Name and Ten Steps for Moving Wordpress to a New Domain | The Copywriter's Crucible Wed, 05 Mar 2008 15:13:38 +0000 http://thewritewords.me.uk/blog/is-the-home-page-dead-only-one-way-to-find-out%e2%80%a6/#comment-39306 [...] since Google started indexing my blog as my home page, I’ve been steadily heading towards re-branding my copywriting business with my blog [...] [...] since Google started indexing my blog as my home page, I’ve been steadily heading towards re-branding my copywriting business with my blog [...]

]]> By: Blog theme change : The Copywriter’s Crucible http://copywriterscrucible.com/is-the-home-page-dead-only-one-way-to-find-out%e2%80%a6/comment-page-1/#comment-17578 Blog theme change : The Copywriter’s Crucible Mon, 23 Jul 2007 13:07:48 +0000 http://thewritewords.me.uk/blog/is-the-home-page-dead-only-one-way-to-find-out%e2%80%a6/#comment-17578 [...] readers will know all about my search for a blog format that will satisfy both blog readers and business visitors. I might be attracting plenty of potential customers through the doors, but [...] [...] readers will know all about my search for a blog format that will satisfy both blog readers and business visitors. I might be attracting plenty of potential customers through the doors, but [...]

]]> By: How to Convert B2B Visitors into Customers | The Copywriter’s Crucible http://copywriterscrucible.com/is-the-home-page-dead-only-one-way-to-find-out%e2%80%a6/comment-page-1/#comment-15947 How to Convert B2B Visitors into Customers | The Copywriter’s Crucible Wed, 27 Jun 2007 20:09:39 +0000 http://thewritewords.me.uk/blog/is-the-home-page-dead-only-one-way-to-find-out%e2%80%a6/#comment-15947 [...] my blog is now my homepage its obvious that an extensive redesign is needed. At present visitors looking for a [...] [...] my blog is now my homepage its obvious that an extensive redesign is needed. At present visitors looking for a [...]

]]> By: Matt Ambrose http://copywriterscrucible.com/is-the-home-page-dead-only-one-way-to-find-out%e2%80%a6/comment-page-1/#comment-15842 Matt Ambrose Tue, 26 Jun 2007 15:08:12 +0000 http://thewritewords.me.uk/blog/is-the-home-page-dead-only-one-way-to-find-out%e2%80%a6/#comment-15842 Jason - thanks for the offer. I dont know what my plans are yet for later on in the year but Ill certainly bear it in mind. Mike - I know Ive definitely submitted to Google and Yahoo and my hosting company (1&1) should have submitted me to plenty more. I seem to get 99% of my traffic from Google though so I will have to look into this to check. Jason – thanks for the offer. I dont know what my plans are yet for later on in the year but Ill certainly bear it in mind.

Mike – I know Ive definitely submitted to Google and Yahoo and my hosting company (1&1) should have submitted me to plenty more. I seem to get 99% of my traffic from Google though so I will have to look into this to check.

]]> By: Mike Beeson @ Buzzwords http://copywriterscrucible.com/is-the-home-page-dead-only-one-way-to-find-out%e2%80%a6/comment-page-1/#comment-15389 Mike Beeson @ Buzzwords Fri, 22 Jun 2007 09:29:14 +0000 http://thewritewords.me.uk/blog/is-the-home-page-dead-only-one-way-to-find-out%e2%80%a6/#comment-15389 Hi Matthew. Are you submitting all your website pages/URLs individually to search engines? Once you've done that, every page wil be a potential landing page, depending of course on which keywords you're using. Hi Matthew. Are you submitting all your website pages/URLs individually to search engines? Once you’ve done that, every page wil be a potential landing page, depending of course on which keywords you’re using.

]]> By: Jason Preston http://copywriterscrucible.com/is-the-home-page-dead-only-one-way-to-find-out%e2%80%a6/comment-page-1/#comment-15345 Jason Preston Thu, 21 Jun 2007 19:58:44 +0000 http://thewritewords.me.uk/blog/is-the-home-page-dead-only-one-way-to-find-out%e2%80%a6/#comment-15345 Matt - Thanks for the discussion and the link! I know you're in the UK, but if you're thinking of hopping the pond to attend our conference in Chicago this September, we're going to have a lot of discussion about how to effectively use a blog as a business site. If you'd like to come, I can arrange to get you a discount on any of our three attendance packages. Shoot me an e-mail if that sounds interesting to you: jason (at) blogbusinesssummit.com Matt -

Thanks for the discussion and the link!

I know you’re in the UK, but if you’re thinking of hopping the pond to attend our conference in Chicago this September, we’re going to have a lot of discussion about how to effectively use a blog as a business site.

If you’d like to come, I can arrange to get you a discount on any of our three attendance packages. Shoot me an e-mail if that sounds interesting to you: jason (at) blogbusinesssummit.com

]]> By: The Post Where I Single-Handedly Save Copywriting : The Copywriter Underground http://copywriterscrucible.com/is-the-home-page-dead-only-one-way-to-find-out%e2%80%a6/comment-page-1/#comment-15046 The Post Where I Single-Handedly Save Copywriting : The Copywriter Underground Mon, 18 Jun 2007 02:07:48 +0000 http://thewritewords.me.uk/blog/is-the-home-page-dead-only-one-way-to-find-out%e2%80%a6/#comment-15046 [...] Our hearty band’s only weapons are a leather bound volume of active verbs, a dying home page, a 257-pound white paper, a small cache of pointy serif fonts, and a Golden Pencil. [...] [...] Our hearty band’s only weapons are a leather bound volume of active verbs, a dying home page, a 257-pound white paper, a small cache of pointy serif fonts, and a Golden Pencil. [...]

]]> By: » Is The Static Home Page Dying? The Engagement Principles: Engagement Marketing for Small and Medium Businesses : A Marketing Blog by Tom Chandler http://copywriterscrucible.com/is-the-home-page-dead-only-one-way-to-find-out%e2%80%a6/comment-page-1/#comment-14600 » Is The Static Home Page Dying? The Engagement Principles: Engagement Marketing for Small and Medium Businesses : A Marketing Blog by Tom Chandler Tue, 12 Jun 2007 19:18:27 +0000 http://thewritewords.me.uk/blog/is-the-home-page-dead-only-one-way-to-find-out%e2%80%a6/#comment-14600 [...] That’s the question posed by Matt Ambrose of the Copywriter’s Crucible, which led to my asking a similar question on my Copywriter Underground writer’s blog, which in turn led to an interesting discussion. [...] [...] That’s the question posed by Matt Ambrose of the Copywriter’s Crucible, which led to my asking a similar question on my Copywriter Underground writer’s blog, which in turn led to an interesting discussion. [...]

]]> By: Matt Ambrose http://copywriterscrucible.com/is-the-home-page-dead-only-one-way-to-find-out%e2%80%a6/comment-page-1/#comment-14572 Matt Ambrose Tue, 12 Jun 2007 11:07:52 +0000 http://thewritewords.me.uk/blog/is-the-home-page-dead-only-one-way-to-find-out%e2%80%a6/#comment-14572 Anna, I certainly agree with you on the marketing value of blogging. Its brought me into contact with like minded individuals from all over the globe with whom I can bounce ideas off and make sense of this whole internet marketing/copywriting malarky. In terms of attracting clients, people can see how I write on a weekly basis rather than just base their impression on flicking through my portfolio. This means I'm building trust and confidence over time - exactly what a business blog should be about. For those who dont read blogs I'd like to think it at least shows Im participating in my industry rather than just keeping my fingers crossed hoping for work to arrive. Writing and learning about copywriting and internet marketing ticks so many boxes that it is an essential part of my business - even if it's a part I dont get paid for. I've recently discovered from Tom's post that the new version of wordpress allows you to create your own blog landing page (http://copywriterunderground.com/2007/06/07/the-evolving-copywriters-web-site-the-death-of-the-home-page/)- so just watch this space! Matt. Anna, I certainly agree with you on the marketing value of blogging. Its brought me into contact with like minded individuals from all over the globe with whom I can bounce ideas off and make sense of this whole internet marketing/copywriting malarky.

In terms of attracting clients, people can see how I write on a weekly basis rather than just base their impression on flicking through my portfolio. This means I’m building trust and confidence over time – exactly what a business blog should be about. For those who dont read blogs I’d like to think it at least shows Im participating in my industry rather than just keeping my fingers crossed hoping for work to arrive.

Writing and learning about copywriting and internet marketing ticks so many boxes that it is an essential part of my business – even if it’s a part I dont get paid for.

I’ve recently discovered from Tom’s post that the new version of wordpress allows you to create your own blog landing page (http://copywriterunderground.com/2007/06/07/the-evolving-copywriters-web-site-the-death-of-the-home-page/)- so just watch this space!

Matt.

]]> By: OM Strategy » The Web 1.0 Elements That Refused To Die - Online Marketing Advice, Tactics & Strategy http://copywriterscrucible.com/is-the-home-page-dead-only-one-way-to-find-out%e2%80%a6/comment-page-1/#comment-14526 OM Strategy » The Web 1.0 Elements That Refused To Die - Online Marketing Advice, Tactics & Strategy Mon, 11 Jun 2007 23:36:52 +0000 http://thewritewords.me.uk/blog/is-the-home-page-dead-only-one-way-to-find-out%e2%80%a6/#comment-14526 [...] When blogs do creep ahead of peoples homepages, this often causes difficulties. The reason being personal websites often have a defined purpose. (Incidentally I don’t think the homepage is dead, it just has a different purpose, while its former purpose has been spread around the site). Rather than killing off websites, many people are merging their blog into their existing website, or adding extra ‘landing page’ elements to their blogs to gain the benefits of each. [...] [...] When blogs do creep ahead of peoples homepages, this often causes difficulties. The reason being personal websites often have a defined purpose. (Incidentally I don’t think the homepage is dead, it just has a different purpose, while its former purpose has been spread around the site). Rather than killing off websites, many people are merging their blog into their existing website, or adding extra ‘landing page’ elements to their blogs to gain the benefits of each. [...]

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