Comments on: Internet Marketing Motors Ahead In Driving Brand Engagement

By: Matt Ambrose

Matt Ambrose — Mon, 30 Apr 2007 09:10:24 +0000

Matt – smaller businesses definitely have the advantage over their larger competitors when it comes to internet marketing. They can gain a lot of exposure at relatively low cost, and they aren’t constrained by the chains of control of corporations.

In a low trust world, small business owners have a great opportunity to engage with disenchanted consumers who are no longer enamoured with bug business’ shallow branding exercises.

By: matt lambert

matt lambert — Fri, 27 Apr 2007 21:59:59 +0000

One of the most attractive things for small business is that blogging is less expensive than PR, hence their tendency to embrace it, and the owner would anticipate quite close control over content. Larger businesses might wonder what their people are going to say exactly, and are also unsure if there are any dark corners of their business that could be uncovered. There was a book with the phrase “if you’re going to be naked, you’d better be buff” – remarking upon a new era of openess of course.

By: Idea Guy

Idea Guy — Wed, 14 Mar 2007 21:59:13 +0000

Every big business always start from a small one. It all happens…. I guess many businesses nowadays had experience that one. It’s one great challenge.

By: Matt Ambrose

Matt Ambrose — Thu, 23 Nov 2006 09:31:26 +0000

Small businesses definitely have the opportunity to gain an advantage on their monolithic competitors. Engagement marketing still seems to go against the philosophy of a lot of traditional marketers in large organisations.

Smaller enterprises perhaps rely on networking and developing personal relationships a lot more so blogging and engaging is a lot closer to their business’ philosophy.

There are already some great examples of small businesses who have grown their businesses considerably through greater engagement – I expect to see a lot more in the months and years to come.

By: Engagement Principles

Engagement Principles — Wed, 22 Nov 2006 17:04:47 +0000

Interestingly, I gave an Internet marketing presentation to a group of small business owners last night.

While my larger business clients seem almost hostile to the idea of engagement marketing, these small business owners immediately grasped the potential.

They like the idea of building loyalty through connection – and locking up a share of the market despite their larger competitors’ best efforts.