Thanks for stopping by to leave another comment – the interview was very helpful in providing insight into resolving a problem many freelance writers face in generating buzz with the trad media.

Unfortunately I was in the middle of moving domains when you posted your previous comment so I’ve pasted it below:

“Thanks much! I’ve got to get to the UK because honestly Anna was brilliant and that’s what made the interview sound so good. And thanks for this link Matt and the kind notes.

One of the best documents on handling the press is the Interne’t Press Guilds “The Care and Feeding of the Press” – http://www.netpress.org/careandfeeding.html , compiled by Esther Schindler and the Internet Press Guild.

And Matt, I love your note about differentiation. It’s very true. I also always loved folks who really talked in non-marketing speak. As a journalist one of the things I used to do when I would get a press release just for grins is search for all the times the word “leader” was used. You’d be amazed at how many companies still fill every other paragraph with leaders, leading, leader .

Real valuable insight, stories and frank conversation is much more interesting to a journalist.”

thanks for these great notes on the interview with Anna. I appreciate your featuring them and your blog.

Nettie

As a journalist, I am sometimes asked for tips on how a business can get highlighted in newspapers. One of the first things I tell people is that there has to be a hook or a story or else the editor will not publish the story.

What has the business done in the community? What makes it unique? Those sorts of questions help a journalist see if there is a story that can be written and published that will meet his/her needs of writing for the readers and the business’s needs of generating buzz.