This company manufactures its own high end metal garden and home furniture. They wanted their catalogue copy to emphasise their furniture’s beauty, hardwearing construction and bespoke design:
- Each description needed to give each item a distinct personality.
- The descriptions had to distinguish the furniture from those of competitors.
- Enable readers to visualise having the furniture in their home or garden.
After discussing the requirements, I imagined the situations in which the furniture would be used and tried to build a sense of occasion around each one. The client was delighted with this approach and approved the copy without amends after the first draft.
The Copywriter’s Crucible runs on Themeforest
Themeforest is packed with 100s of uber smart and powerful WordPress themes. Search-engine-optimized and professional, Themeforest can take your online business to the next level.
Check out the incredible features and the selection of designs. It’s that simple – start using Themeforest now!
