The simple act of copying sales letters and ads written by master wordsmiths should be part of every aspiring copywriter’s daily routine.
Copying them word for word can ingrain into your mind what it feels like to compose high converting landing pages and emails. It’s almost as though you can plug into the writer’s mind and see through their eyes how they constructed a compelling argument on the page.
Studying different styles of copywriting can also help develop your own. Just as music composers are influenced by other musicians, you can evolve your writing style by sponging up the techniques and wordplay written by some of the greats.
Here are a few links to examples of high impact sales letters to add to your swipe file, as well as inspirational audio interviews with a couple of copywriting legends:
Info marketing blog Gary Halbert swipe file- this blog offers an analysis of some of the ads written by master copywriter Gary Halbert, which you can download as pdfs.
Perry Marshall interviews John Carlton + Three Sales Letters– in exchange for your email address you can access three John Carlton sales letters and audio interviews, all for free. You can’t say fairer than that.
Michel Fortin interviews Gary Halbert and John Carlton- If the previous interviews left you begging for more, direct response copywriter Michel Fortin’s website (which I’m sure you’re already subscribed to) has interviews with Gary Halbert and John Carlton for you to enjoy. Plenty of lessons to be learned from both (and not just about the words you put on the page).
Swipe file on Clayton Makepeace’s website – you can download free samples written by masters, such as Gary Bencivenga, Dan Rosenthal and Jim Rutz from the Clayton Makepeace website.
Laurence Blume portfolio samples – visit UK based copywriter Laurence Blume’s website for a treasure trove of sample DM sales letters, email copy and landing pages.
So whilst the sun is out, grab a sheet of paper and a pen and start copying.
Feel free to paste links to high converting sales letters and other examples of great copywriting in the comments.