Category Archive for "Email marketing"

Would You Love to Earn $1,500 for a SINGLE Email? Find out how in the 80/20 Email Copy Course

Ryan Deiss calls his the ‘Invisible Selling Machine’. Andre Chaperone has his ‘Soap Opera Sequence’, while Jeff Walker named his the ‘Sideways Sales Letter’. What am I talking about? Email marketing of course. Forget social media. Email continues to be

Read More

Don’t Read this If You Are Happy Getting Mediocre Results from Email

Email marketing is the most profitable channel. See how I said that unequivocally. The reason is because study after study proves that it’s true: When it comes to purchases made as a result of receiving a marketing message, email has

Read More

HIPS – A Simple Storytelling Formula

You hear all the time that the best way to sell is with stories. They’re instantly engaging and people think they’re being entertained, rather than sold to, and their cloak of cynicism is temporarily lowered. But how do you write

Read More

The 9 Word Email – The Highest Coverting Email of All Time

It’s true. If you have an email list you haven’t contacted in a while or are stubbornly refusing to respond, a nine word email is all it may take to turn silence into sales. What are those nine magical words? You

Read More

The 5 Step ‘Sideways Sales Letter’ Method

Yesterday when I was working from a coffee shop when I overheard a conversation between a marketing consultant and a client. Let me tell you, it was painful listening. The consultant was trying to convince a rightly cynical client that

Read More

47 Elite Email Marketing Tips – Strategies to Earn $44 for Every $1 Spent

Forget the mobile and social media hype. Email is the sales powerhouse to focus your efforts on. For every $1 spent $44.25 is the average return. With such a massive ROI, email marketing is the best way to convert leads

Read More

7 Sales Funnel Mistakes that are Costing You Money

Built a sales funnel for your website yet? If not, you’re missing out on leads every single day. Let’s face facts. Only about 2% of your visitors are likely to buy anything on the first visit (and that’s being generous).

Read More

Why it’s Time to Ditch the Autoresponder and Build an Email Sales Funnel Instead

Don’t build your farm on rented land. That phrase continues to make marketers look sheepish who spent too much time on their Facebook page and not enough on a channel that works. What am I talking about? Email marketing, of

Read More

Frank Kern will kill me if he finds out I’ve told you this

B2B marketers can learn a lot from Frank Kern. The thing is, most marketers in the corporate world have never heard of him. Funny when you consider that the world’s ‘highest paid direct response info marketing copywriter’ has made over $47

Read More

Why 5 Emails Are Better Than 1 – This Tough Love Cost Me a Project

Recently a client asked me to write a single email to promote his business. This was to be sent to a list he’d created after scouring the web for prospects. Now, I could have taken his money, written the email and

Read More