Category Archive for "copywriting research"

What Separates Amateurs from the Pros

Research. That’s what makes the grizzled veterans standout and is the key to higher conversions. Within a few years (or months, in some cases) of hand copying sales letters and working from templates, you should be writing out decent sales

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4 Easy Ways of Doing Buyer Persona Research

Ever find yourself staring at a screen as blank as your brain? If so, you probably haven’t done enough research on who you’re writing to and why. Research should take up two thirds of your time. Your goal should be to

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