Hi Newt,
There's so many factors coming together (transparency, ease of finding and sharing info, skepticism of advertising etc) that I agree and think content marketing is the future. I look forward to reading your book in Feb.
Matt.
Matt,
I live and breathe content marketing. Aside from the blogosphere, marketer's need to provide relevant and compelling content--online, in print, and in person. It's all about writing about the issues that are near and dear to your customers; that help them solve problems and find solutions.
In fact, my colleague and I, Joe Pulizzi believe so strongly that we are writing a book about content marketing that's due out in February. The initial response from marketers has been very encouraging. We've found lots of examples of companies who are making it work for them.
I'm delighted that you're on our side.
Newt
Jennifer, Joe - we're all reading from the same page. I for one am going to keep banging my drum on the value of good content until they take my keyboard away.
Matt.
Excellent post Matt. You are correct, content marketing IS catching on more and more, and the need for great writers from a corporate perspective has never been more important. Thanks for spreading the gospel.
Joe
I couldn't agree more, Matt. I'm really passionate about the value of good content. Those who believe that writing should be cheap or (god forbid) free don't realize why they need content in the first place. It's not just to create a big, bad site that will generate traffic from Google. That traffic has to be engaged, educated, and motivated to buy once it gets to the site. If not, you can get top ranks all over the place--and you still won't be earning what you could.
Thanks David. I'm glad you liked it.
Matt.
Great summary of the things people are saying out there. Thanks for including me.
Best,
David
This is an information that is obviously of great value. I totally
agree with your statements.Thanks for sharing it!
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