Chris Anderson on ‘The Long Tail’
October 12, 2006
The Internet can potentially turn the traditional business model on its head. It is now possible to sell your niche products to a global marketplace, and reach consumers way outside your normal 50 mile radius catchment area.
Chris Anderson – editor of Wired magazine – coined The Long Tail to explain how the Internet was changing the means of consumption and commerce. In this audio he provides a summary of his theory and the background to writing his ground breaking book.
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