This is part 5 of an 8 part series on how to improve the conversion rate of your website using a new testing approach to web design, rather than the old way of guesswork and assumptions. In this day and age of marketing hype and hyperbole, it pays to be a bit cynical. And savvy […]
Improving Website Conversion 4 – How to stand out from the competition by listening to what customers are saying in social media
This is part 4 of an 8 part series on how to improve the conversion rate of your website using a new testing approach to web design, rather than the old way of guesswork and assumptions Rarely will new customers buy the first time they visit your website. Instead, they’ll browse to see what’s on […]
Improving Website Conversion 3 – How to Identify Why Your Website is Losing Customers
This is part 3 of an 8 part series on how to improve the conversion rate of your website using a new testing approach to web design, rather than the old way of guesswork and assumptions In my previous post, I showed you how to use Google Analytics to identify which pages are losing you […]
Improving Website Conversion 2 – How to identify the leaks that are costing you sales
This is part 2 of an 8 part series on how to improve the conversion rate of your website using a new testing approach to web design, rather than the old way of guesswork and assumptions The old approach to web design was a bit knee jerk. If your website wasn’t performing as well as […]
How to create wireframes of new pages which are more persuasive, believable and user-friendly
This is part 7 of an 8 part series on how to improve the conversion rate of your website using a new testing approach to web design, rather than the old way of guesswork and assumptions. All the testing, market research and analysis work you’ve done so far should have given you some ideas on […]
Improving Website Conversion 1 – Why Test?
This is the first in a series of posts on improving a website’s conversion rate. Over the coming weeks I’ll be explaining how you can identify the reasons why your website isn’t converting and then how you can make measurable improvements. I’ll be covering a range of tools and tactics for making your website more […]