Category Archive for "Website Conversion"

Popups Not Working? Create Lead Magnets Instead

Hopefully, last week’s post on the folly of chasing Likes instead of leads had you nodding sagely in agreement. Now that’s out of the way, I’m sure you’d like to know how today’s smart marketers are generating leads like gangbusters?

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The Folly of Building Your Farm on Rented Land

A few years back, Facebook was flipping the marketing world upside down. It was hailed as the future, and that it would reshape the marketing landscape forever. We were told we had to go where our customers were. To focus more marketing efforts on persuading them to

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About Page Copywriting Tips. It’s Not About You, it’s About the Customer

Have you checked your website’s stats recently? If so, you might have noticed that one of the most popular pages is the humble ‘About’ page. Why? Because visitors want to know who’s pulling the levers behind the curtain. They want to

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Small Hinges Swing Big Doors – 10 Small Actions for Big Improvements to Conversions

When a campaign withers, plummets and bombs, the temptation can be to write it off as a dud. But sometimes it’s worth sifting through the debris. Sometimes all that’s needed is minor tinkering to turn a spluttering campaign into a

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Email readership on smartphones is rocketing. But the biggest implication isn’t for email

Email is enjoying a resurgence. Despite being often maligned and left to gather dust, as marketers play with their shiny new social media toys, email continues to generate responses and sales. Social media ‘gurus’ might tell you that nobody reads

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eBook Released – 7 Steps to Higher Conversions Through Testing (Not Guesswork)

After some serious revisions, my latest eBook ‘7 Steps to Higher Website Conversions‘ is now hot off the press. In typical Crucible stylee, I’m giving it away free and not even asking for an email address. ‘Why?’ I hear all

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website conversion rate racing ahead

Improving Website Conversion Post 8 – Keep Testing to Improve Conversions and Sales

This is the final part of my series on how to improve the conversion rate of your website using a new tested approach to web design, rather than guesswork and assumptions (if you’re late to the party, you can start

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A/B testing improves website conversion rate

Guest Post: Setting Up A/B Testing Correctly

Image courtesy of Mil8 My final post in my own series on the new testing approach to website design still has yet to move from my ‘to do’ list and onto the blog. So to fill the void, here’s a guest

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how to comply with the cookie consent law

How to Comply with the EU Cookie Law

Last week the EU’s ‘cookie consent‘ law came into force. This means all websites must now inform visitors whether they use cookies and, if so, how they can be switched off. If this is the first you’ve heard of it,

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Improving Website Conversion 6 – 9 Tried and Tested Changes that will Have a Big Impact on improving Your Website’s Conversion Rate

This is part 6 of an 8 part series on how to improve the conversion rate of your website using a new testing approach to web design, rather than the old way of guesswork and assumptions.  By now you’ve identified

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