“They were easier to read than ignore” – Victor Schwab If you’re looking for punchy copywriting tips, you’ve landed in the right place. It’s often said that copywriting can’t be too long, just too boring. And let’s face it, marketing and advertising is only tolerated at the best of times. So if your copy […]
Lost in Google’s sandbox? Here’s how to find your way out
[Photo courtesy Hamed Saber] Since moving to my new domain in March I’ve been stripped of my glorious Google page one rankings for my key terms (copywriter, copywriting etc), and left groveling with a begging bowl in the dank, dark depths of its search listings. Whilst a brief fall from grace was expected, I’d hoped […]
Is the Home Page Dead? Only One Way to Find Out…
Are your visitors landing in the wrong place? Well, my website has been bouncing around Google’s search listings for ‘copywriter’ for the last few weeks; however, I’m pleased to announce that it now seems to be stabilising on the lower rungs of page one. I’m not totally convinced how I’ve managed to get there, […]
Why Copywriters are now Builders, not just Decorators
As internet marketing evolves so do the responsibilities of the copywriter. There was a time when the copywriter was just brought in to splash punchy prose over the website’s pages, before packing up and moving on to the next project. It was the web developers who stayed behind to keep an eye on the site, […]
Why Copywriting is the most important SEO skill, and how I proved it
There was a time when the role of the copywriter was to just write the website’s main service pages, with the requisite keywords craftily sewn into the copy. It was the developer’s responsibility to apply their HTML wizardry to trick the search engines into pushing the website onto people’s screens. However, as Google’s algorithms have […]
Why Businesses Aren’t Blogging
I am a business blogging evangelist. There I’ve said it. I think businesses should be selling their services through education and building trust with information of value. What better way of achieving this than with a relevant and regularly updated blog? Sometimes I wonder whether I do get carried along with the whole web 2.0 […]
“Google is not a search engine. It’s a reputation management systemâ€Â
The relationship between copywriting and search marketing has never been closer; I now find myself covering the same stories as eminent SEM pros Lee Odden and Andy Beal. All three of us have recently covered issues highlighted in a Wired article about ‘The See-Through CEO’, a story about how being transparent can enhance your image, […]
E-consultancy Roundtable Online-PR report
Discussion of Online-PR continues unabatted with the ever reliable e-consultancy releasing their report on the status quo. A few of the key points: There might be widespread use of Online PR for defensive purposes, such as reputation monitoring, but there is still little proactive use for marketing due to lack of experts and PR agency […]
How Copywriters can Bring Peace to the SEO vs. PR Debate
Just when we think we are making progress a new battleground emerges. The buzz around Online PR has built hopes of a bold new world in which websites are evolving portals of news and information, and online brochures are resigned to the bin. However, the battle-lines are being drawn over who should have dominance over […]
Chris Anderson on ‘The Long Tail’
The Internet can potentially turn the traditional business model on its head. It is now possible to sell your niche products to a global marketplace, and reach consumers way outside your normal 50 mile radius catchment area. Chris Anderson – editor of Wired magazine – coined The Long Tail to explain how the Internet was […]