SEO has always been a game of cat and mouse. As soon as an effective tactic is uncovered everyone rushes to exploit it before Google finds out and slams the door, often maiming a few fingers in the process. For years now, article marketing has been a
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When one door closes, another door opens. Long time readers will know that I’m not a fan of the $10 (or less) per keyword article copywriting gigs you find on freelance bidding websites, like Elance and Guru. I pity the copywriters that feel forced into these jobs,
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For a while now, I’ve been using this blog as a pulpit for preaching to anyone who’ll listen on the benefits of great content. Building traffic to your website is one thing. But you still have to consider what you’re going to do when visitors arrive. Are
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There was a time when I ranked on page one of Google for my trophy keyword (copywriter), but then thought it wise to change my domain name and lose my hard won ranking in the process. Despite implementing redirects, an assortment of WordPress plugins and anything else
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“They were easier to read than ignore” – Victor Schwab It’s often said that copywriting can’t be too long, just too boring. And sales writing is often only tolerated at the best of times. So if your copy is to weave its magic it needs to be
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[Photo courtesy Hamed Saber] Since moving to my new domain in March I’ve been stripped of my glorious Google page one rankings for my key terms (copywriter, copywriting etc), and left groveling with a begging bowl in the dank, dark depths of its search listings. Whilst a
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Are your visitors landing in the wrong place? Well, my website has been bouncing around Google’s search listings for ‘copywriter’ for the last few weeks; however, I’m pleased to announce that it now seems to be stabilising on the lower rungs of page one. I’m not
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As internet marketing evolves so do the responsibilities of the copywriter. There was a time when the copywriter was just brought in to splash punchy prose over the website’s pages, before packing up and moving on to the next project. It was the web developers who stayed
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There was a time when the role of the copywriter was to just write the website’s main service pages, with the requisite keywords craftily sewn into the copy. It was the developer’s responsibility to apply their HTML wizardry to trick the search engines into pushing the website
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I am a business blogging evangelist. There I’ve said it. I think businesses should be selling their services through education and building trust with information of value. What better way of achieving this than with a relevant and regularly updated blog? Sometimes I wonder whether I do
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Includes advice on writing headlines, how to structure a sales letter and how to make your copywriting punchy:
Includes advice on writing headlines, how to structure a sales letter and how to make your copywriting punchy:
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