Category Archive for "RSS"

15 Punchy Copywriting Tips

“They were easier to read than ignore” – Victor Schwab It’s often said that copywriting can’t be too long, just too boring. And sales writing is often only tolerated at the best of times. So if your copy is to
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Has Your Business Learnt that Teaching Sells?

Brian Clark released his ‘Teaching Sells’ report last week on the internet’s potential as a training medium and as a call up for freelance copywriters to think about creating and charging for educational content. No doubt the report will have

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RSS for Dummies

More people and more people are becoming familiar with RSS now that it’s integrated into web browsers and featured on mainstream portals such as newspaper websites and Ebay. For those still unsure of why they should want to use this

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Why Businesses Aren’t Blogging

I am a business blogging evangelist. There I’ve said it. I think businesses should be selling their services through education and building trust with information of value. What better way of achieving this than with a relevant and regularly updated

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“Google is not a search engine. It’s a reputation management system”

The relationship between copywriting and search marketing has never been closer; I now find myself covering the same stories as eminent SEM pros Lee Odden and Andy Beal. All three of us have recently covered issues highlighted in a Wired

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E-consultancy Roundtable Online-PR report

Discussion of Online-PR continues unabatted with the ever reliable e-consultancy releasing their report on the status quo. A few of the key points: There might be widespread use of Online PR for defensive purposes, such as reputation monitoring, but there

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Get Your Pens Ready for the Explosion in Online PR

The web copywriter’s market is evolving so fast that rarely a week passes without new opportunities appearing on the horizon. The requirements of business websites are developing all the time. Static brochure style sites are dated, portals of news and

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World’s biggest advertiser announces, “It’s not about telling and selling…It’s about engaging.”

I often harp about how, in this age of 24/7 ‘pull’ access to information, businesses need to be providing a steady stream of articles to capture prospects and turn them into customers. The internet is about information, not blatant advertising.

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The Future of Blogs, Your Content and Your Business

Anybody who has seen my main website will know that I might have jumped the gun a bit when I pigeon holed myself as a professional business blogger. It’s been not so much a case of jumping on the blogging

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What Does RSS Have To Do To Reach The Tipping Point?

Bloggers and online marketers are forever trumpeting the wonders of blogs as a business and marketing tool. But blogs will only be able to live up to the dreams of its disciples if they start being read by average Joe

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