He wasn’t always the world’s most powerful superhero… There was a time when his popularity took a dip. Fans had lost interest. He was too perfect. Too boring. Too stale. Nobody thought he’d ever lose. And so, people stopped wanting to hear about his tales. So you know what the writers did? They created Kryptonite. […]
Give Your Stories a Ticking Clock to Raise the Stakes and Build Momentum
It would be “like killing Tony Soprano.” Series suicide, in other words. No, I’m not talking about the ending of the Sopranos… I’m talking about the show “24”. Because when it was suggested to one of “24’s” writers that they remove the pounding timer… His verdict was they may as well put a bullet through […]
Meme Luxury Yacht
Meme is a luxury yacht available for chartered cruises around the Mediterranean. Unfortunately there’s wasn’t time for  to experience its delights firsthand when I was asked to write a brochure for this beautiful boat: [custom_list style=”list-2″] The copy had to sell the ‘experience’ and not just the yacht’s features Targeted at the high end […]
Planetpro
Planetpro is a staffing solutions provider specialising in contractors for sales and marketing roles in hi-tech industries. It wanted to create a new website and brochure to update its branding and to reflect its modern, forward thinking approach to contractor recruitment: [custom_list style=”list-2″] The website copy needed to be punchy and concise, while also […]
Furniture Copywriting
[vc_row][vc_column width=”1/1″][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text] Furniture Copywriting for Luxury, Commercial and Industrial Advertising Previous furniture copywriting projects include a hardwood carpentry workshop, a high end metal garden furniture distributor, an eco furniture designer and a Scandinavian manufacturer of ESD workbenches Whether you’re selling luxury vintage armchairs or small component cabinets, every item of furniture has its own […]
Achieve Telecom Network – Distance learning sales letter
[custom_frame_left] [/custom_frame_left] Achieve Telecom provides distance learning services to large corporations, small businesses, schools, universities, and healthcare organizations across America. Click here to download a PDF of the sales letter They asked us to assist them in putting together a print and email campaign to promote their services to a targeted list of key decision makers […]
Promotional copy for FinanceMalta’s ‘Guide to Doing Business in Malta’ China Edition
[custom_frame_left][/custom_frame_left] FinanceMalta is a business guide aimed at senior decision makers of financial institutions to give them a clearer understanding of Malta’s financial environment and the specialist services it offers. The guide’s producers, CountryProfiler, asked us to write copy for a leaflet that would be sent to Maltese financial institutions to promote the benefits of […]
The Copywriter’s Crucible – Sales letter to B2B marketing agencies
[custom_frame_left][/custom_frame_left]From time to time, I reach out to marketing agencies to tell them about my modern, no nonsense approach to copywriting. This letter was sent to a targeted list of B2B marketing agencies with 11-50 employees: [custom_list style=”list-2″] Highlight my cliché free copywriting style, and how it can increase sales for their clients. Explain what […]
bda
Being a marketing agency, bda wanted to ensure they were following the same advice they give to clients and blogging regularly. So they asked me to look after writing a few posts for them: [custom_list style=”list-2″] Suggest topics each week based on the latest marketing stories. Posts promote bda’s expertise through education, and show that […]
Livebookings
Livebookings, Europe’s largest online marketing and reservations service for the restaurant industry, wanted me to help them run their blog with posts to offer restaurateurs marketing tips and to promote their brand: [custom_list style=”list-2″] I research and suggest topics each month. The articles focus primarily on internet marketing, but also offer practical advice on topics […]