Category Archive for "mobile copywriting"

Small Hinges Swing Big Doors – 10 Small Actions for Big Improvements to Conversions

When a campaign withers, plummets and bombs, the temptation can be to write it off as a dud. But sometimes it’s worth sifting through the debris. Sometimes all that’s needed is minor tinkering to turn a spluttering campaign into a

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Mobile Copywriting Tips for Triggering Responses on Miniature Screens

The mobile revolution is here, and it’s taking over much quicker than anyone expected. Every week there are staggering new statistics on the rapid shift from desktops to miniature screens. It’s now on smartphones that people are looking for product

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