Tell a Story to Boost Conversions for E-com Pages

Facebook is awash with ads for supplements… And most of them are losing money hand over fist. But the supplement sellers could change that if they made ONE key change… A key change that transforms their supplement from a commodity… Into being part of a movement… And that’s to tell the supplement’s backstory. A story […]

How the Evolution of Branding Has Made Us Self Absorbed, Unfulfilled and Craving Conflict

How are you coping out there?  I’m in Thailand and looking to book a flight out pronto. My visa expires in a week, Thai Airways aren’t answering the phone (I’ve tried literally evey number I could find) and there’s a hovering threat of airports in the UK getting closed.  But this is still small fry […]

Marketing Events During Coronavirus be like…

It’s not every day you show up to a marketing event and the presenters walk on in hazmat suits (Thailand style).  But then this was no ordinary marketing event… This was Project Persuasion 4.0 – Marketing Gone Wild. Over 3 days I filled my notebook with the unconventional ideas and ‘down the rabbit hole’ strategies […]

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