Category Archive for "Landing page copywriting"

9 Reasons Your B2B Copywriting Isn’t Converting

Slowly but surely, B2B copywriting is getting better. The message is getting through – you’re not selling to cold corporate entities. You’re selling to people. But occasionally, you still run into B2B copy that has the panache of an instruction

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Can You Sell Without Selling?

The game is up. Turns out copywriters aren’t needed anymore. The days of clever wordplay being effective at tricking people into buying stuff are over. People are just too savvy to fall for the same old mind tricks. There’s a new show

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We’re in the Video Copywriting and Production Business. That’s Right I Said ‘We’

After seeing the broken mess my website became on a mobile screen, I decided it was time for a revamp. Courtesy of themeforest.net, the www.copywriterscrucible.com is now ‘on trend’ in long form sales page format and categorically mobile friendly. I’ve
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Would you like to increase conversions 170 percent? Then maybe it’s time you turned your website’s home page into a long form sales letter

Long form online sales letters have a bad rep. Many copywriters will roll their eyes at their bright red headlines, disingenuous storytelling and overblown hype that mercilessly preys on desperation and gullibility. It’s no wonder the format is often seen

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