[vc_row][vc_column][vc_column_text] For years now, content marketers (myself included) have been banging their drum on how the old outbound tactics of email blasts, unmeasurable magazine ads and carpet bombing messages aren’t working anymore. Today’s buyer is too savvy. They’re not as clueless as they were 10 or 20 years ago. With so much information at their […]
Can You Sell Without Selling?
The game is up. Turns out copywriters aren’t needed anymore. The days of clever wordplay being effective at tricking people into buying stuff are over. People are just too savvy to fall for the same old mind tricks. There’s a new show in town called ‘attraction marketing’. You can forget about prodding at people’s pain, using exclusivity […]
How to Update Your PR Strategy to Stop Publishing into the Digital Vacuum But Instead Generate Real Results for Your Clients
PR used to be a lonely soul. It would perform tasks in isolation, diligently writing back slapping press releases to keep the boardroom happy. But times have changed. PR has since been brought in from the cold to work shoulder to shoulder with the rest of the marketing crew. Social media and modern content creation […]
Turn Content into a Revenue Generator with Inbound Marketing
What’s your inbound marketing strategy? Don’t have one? Well, you’re not alone. Inbound marketing is one of those trendy concepts that generates a lot of marketing buzz but rarely gets done well. This is a shame because inbound marketing has the power to turn your content into a revenue generator and blog posts into fuel […]