Forget the mobile and social media hype. Email is the sales powerhouse to focus your efforts on. For every $1 spent $44.25 is the average return. With such a massive ROI, email marketing is the best way to convert leads and increase profits. It’s no wonder, 67% of marketers say that email is key for […]
7 Sales Funnel Mistakes that are Costing You Money
Built a sales funnel for your website yet? If not, you’re missing out on leads every single day. Let’s face facts. Only about 2% of your visitors are likely to buy anything on the first visit (and that’s being generous). Without a sales funnel, you have no way of staying in touch with the other […]
Why it’s Time to Ditch the Autoresponder and Build an Email Sales Funnel Instead
Don’t build your farm on rented land. That phrase continues to make marketers look sheepish who spent too much time on their Facebook page and not enough on a channel that works. What am I talking about? Email marketing, of course. And I don’t mean just sending out a monthly newsletter or setting up an […]
7 Steps to Creating Exceptional Content
[vc_row][vc_column width=”1/1″][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text] Is Content Marketing a Waste of Time? Marketers are producing more content than ever before. But too often, what’s created is dull, unfocused and fails to get much interest from buyers: – 30 companies scored just 12.8 out of 30 for the engagement value of their content – Forrester Research – More […]
Is Content Marketing a Waste of Time?
Content marketing. The campaign that never ends. Never have marketers pumped out so many blogs, Slideshares, YouTube videos and reports to feed the unfulfilled appetite of buyers. Or so we’re told. The stats may suggest otherwise. According to SiriusDecisions – ‘More than 60% of B2B content ends up in ‘content wasteland‘. In other words, it’s never read. This […]
Frank Kern will kill me if he finds out I’ve told you this
B2B marketers can learn a lot from Frank Kern. The thing is, most marketers in the corporate world have never heard of him. Funny when you consider that the world’s ‘highest paid direct response info marketing copywriter’ has made over $47 million for himself and his clients. What’s more impressive is that no development labs, factories or […]
4 Step Lead Generation Strategy
When I submit proposals to clients I like to provide them with strategic advice, and not just how many keystrokes they’re getting for their money. Recently a client asked me to recommend a lead generation strategy. I was happy to comply. This strategy can be used by freelancers, consultants and any business where you need to educate […]
9 Reasons Your B2B Copywriting Isn’t Converting
Slowly but surely, B2B copywriting is getting better. The message is getting through – you’re not selling to cold corporate entities. You’re selling to people. But occasionally, you still run into B2B copy that has the panache of an instruction manual and a conversion rate that would make a Facebook page cry. So if you’ve […]
Popups Not Working? Create Lead Magnets Instead
Hopefully, last week’s post on the folly of chasing Likes instead of leads had you nodding sagely in agreement. Now that’s out of the way, I’m sure you’d like to know how today’s smart marketers are generating leads like gangbusters? As with many of the best tactics, this one is nothing new. All it involves […]
11 Tools to Power Your Content Marketing Planning in 2015
The first week of January is nearly over and my resolutions to get up earlier and drink less coffee are a distant memory. But I hope you’ll join me in sticking to one resolution this year, and that’s to be one of the smart marketers planning for success in 2015, and not just jettisoning content […]