Funny isn’t it, we spend all day writing to sell other people’s stuff, but struggle to string a few lines together to sell our own. You want to know what the BIG mental block is? Not dialing in what your services are worth. Case in point… If you consider yourself a conversion copywriter, you should […]
How to Defeat Imposter Syndrome and Attract Clients at the Same Time
Imposter syndrome can follow us around like a black shadow. It lurks. A creeping sensation that’s just waiting for a project to go south, so it can shriek in our ear “TOLD YOU SO!” Luckily, imposter syndrome fades with time. But in the early years it can be crippling. Because when you feel like a […]
Be a CMO. Not a Copywriter.
Are you a CMO or a copywriter? Because here’s the thing, it’s not about job titles but mindset. With more and more copywriters joining the market and AI tools now able to write basic articles, you need to offer more than just ‘copy’. Clients need someone who’s able to strategise, solve their problems, and deliver […]
5 Ways to Project Status to Attract High Paying Clients
Want to know the secret to attracting high paying clients? STATUS. Clients respect status. But it’s not something you can earn just dropping knowledge bombs in Facebook groups. You’ve got to project status with every interaction, Skype call, and piece of content you publish. Here are five ways of developing the aura of status A […]
Easy Way to Get $5k Retainers
Google “[keyword] we hate spam as much as you do” to find newsletters related to your area of specialist knowledge. 2. Signup to their newsletter and see if their thank you page takes you to an affiliate offer 3. If not, send them an example of an advertorial you’ve written and explain how turning their […]
My Advice to a Copywriter Starting from Zero
A couple of days ago I got a letter from an aspiring copywriter. I sent him an email back with advice on what to do when joining the game from square one. I thought it might be helpful for others in the same situation, so reposting it here: Hey Joe, Thanks for your letter. I’m […]
2 Pro Level Tactics for Busting the Feast/Famine Cycle in 2018
How did the freelancing life treat you this year? Get a steady flow of clients to keep amassing your cash pile, Scrooge McDuck stylee? Or find yourself scrambling for change on freelance bidding sites just to cover the rent? If it’s the latter – I hear you. I’ve been through more famines than I care […]
Onboarding Process for Copywriting Clients – Set the Ground Rules from Day One
When working with a new client it’s wise to set some ground rules. Outlining how you work will establish yourself as the adult in the room. It will also avoid mission creep and “just touching base” emails gobbling up your time. Clients like boundaries too. If they’ve never worked with a copywriter before (or been burned […]
Live Event Networking Tips for Copywriters to Make Connections in an Extrovert’s World
Listen to people and offer advice. Don’t just talk about yourself Maybe not today. Maybe not tomorrow. But there will come a day when you’ll have to step away from your keyboard, iron a shirt/blouse and go speak to living, breathing business owners. I know it’s not what you signed up for when you […]
Why I Don’t Charge Per Hour
If you’re charging per hour, you’re undercharging. Why? Because in this madcap world of freelancing there are all manner of tasks beyond sitting down and writing copy. Try this for a week: Track everything you do on a spreadsheet. It doesn’t have to be complicated. Just write down what you do in hourly segments. I […]