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Archive for the ‘Content marketing’ Category

Why Facebook’s popularity is great news for copywriters, and bad news for article writing sweatshops

Why Facebook’s popularity is great news for copywriters, and bad news for article writing sweatshops

When one door closes, another door opens. Long time readers will know that I’m not a fan of the $10 (or less) per keyword article copywriting gigs you find on freelance bidding websites, like Elance and Guru. I pity the copywriters that feel forced into these jobs,

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A Copywriting Principle that’s Becoming Vital for SEO

For a while now, I’ve been using this blog as a pulpit for preaching to anyone who’ll listen on the benefits of great content. Building traffic to your website is one thing. But you still have to consider what you’re going to do when visitors arrive. Are

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Should Your Website’s Copywriting be Informative or Persuasive?

“For six months I read all the car ads in search of information. All I found was fatuous slogans and flatulent generalities…If their engineering was as incompetent as their advertising, their cars would not run ten miles without a breakdown.” – David Ogilvy With magazines and TV

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Grow Your Subscribers with this Unblockable Pop-up WordPress Plugin

Grow Your Subscribers with this Unblockable Pop-up WordPress Plugin

My persuasive writing eBook is currently in the operating room undergoing surgery. The different parts didn’t assemble as neatly as I’d hoped. I started off discussing business writing in general but by chapter seven I’d started focusing on sales letter and landing page copywriting. So I’m now

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Business Blogging/Content Marketing Campaign Tips

Last week I offered some advice on why businesses of all kinds (whether you’re a one man band or continent spanning corp) should consider starting a content marketing campaign. People are constantly searching the web for answers, so if you can provide useful information in a way

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Copywriter, PR Writer or Brand Journalist? You Decide

If you’ve arrived here looking for a PR writer please browse through my portfolio of press releases, case studies and brochures. You can also email me for a prompt response matt@copywriterscrucible.com Matthew Stibbe of bad language fame recently blogged about the difficulty of defining what he does

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WordPress Autoresponder Plugin Released

Do you wish you could do more with posts you spent hours researching and writing only to see them disappear into the dark depths of your archives? Well, now you can thanks to a new autoresponder plugin for WordPress. Whilst autoresponders are nothing new, the best thing

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Junta 42 releases eBook: ‘How to attract and retain customers with content NOW’

A great blog if you’re a believer in the benefits of valuable content for converting browsers into buyers (which I am), Junta 42 has released a new eBook on content marketing and why you should implement it as part of your marketing strategy. The eBook’s 11 pages

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10 Sticky Content Tips for Keeping Visitors Glued to Your Website

[Image courtesy MarkDM] Brochure websites need to be consigned to a museum as relics of the internet’s evolutionary history. There I’ve said it. Websites, and the thinking behind them, has evolved a lot over the last few years. If you just want to recreate your company brochure

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Why Customer Service is the New Marketing

Why Customer Service is the New Marketing

[image courtesy of ansik] Whether it’s in customer reviews, blogs or forums, people are talking about products and influencing buying decisions. Blaring out sales messages merely antagonises skeptical prospects, who place their trust in the objective advice of their peers. Research is showing that the ROI of

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Free Persuasive Copywriting Tips eBook

Includes advice on writing headlines, how to structure a sales letter and how to make your copywriting punchy:

Click here to download Persuasive Writing - How to Use Words to Convince, Compel and Sell