7 Steps to Creating Exceptional Content

[vc_row][vc_column width=”1/1″][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text] Is Content Marketing a Waste of Time? Marketers are producing more content than ever before. But too often, what’s created is dull, unfocused and fails to get much interest from buyers: – 30 companies scored just 12.8 out of 30 for the engagement value of their content – Forrester Research – More […]

Is Content Marketing a Waste of Time?

Content marketing. The campaign that never ends. Never have marketers pumped out so many blogs, Slideshares, YouTube videos and reports to feed the unfulfilled appetite of buyers. Or so we’re told. The stats may suggest otherwise. According to SiriusDecisions – ‘More than 60% of B2B content ends up in ‘content wasteland‘.  In other words, it’s never read. This […]

11 Tools to Power Your Content Marketing Planning in 2015

The first week of January is nearly over and my resolutions to get up earlier and drink less coffee are a distant memory. But I hope you’ll join me in sticking to one resolution this year, and that’s to be one of the smart marketers planning for success in 2015, and not just jettisoning content […]

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