Category Archive for "Branding"

Mass Hallucination

I’m guy wearing the hat second from the right back row Last weekend I attended Project Persuasion Goes Dark in Phuket. Over 3 days I was lucky enough to rub shoulders and grab quick chats with legendary marketer Mark Joyner,
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How a Dog Helped De Beers to Sell More Diamonds

Did you know that a dog invented branding? Tis true. It wasn’t devised by an ancient sect of theologians, psychologists and savvy Greek business owners of luxury spas. Branding was invented by a dog. Allow me to explain… If you’ve

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