Writing a blog can sometimes be an isolating experience. You hammer out a post each week (well, most weeks anyway) before publishing it and hoping someone somewhere will find it useful. Unlike paid tasks, you don’t get the luxury of an email or phone call letting you know
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When I started this blog three years ago I used it as a platform for banging my drum about the benefits of blogging for businesses (in fact, The Copywriter’s Crucible was originally called the keyword packed ’SEO and Business Blogging UK’ (I don’t know why I changed the
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Last week I offered some advice on why businesses of all kinds (whether you’re a one man band or continent spanning corp) should consider starting a content marketing campaign. People are constantly searching the web for answers, so if you can provide useful information in a way
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Whether you call it business blogging, content marketing or engagement, giving away free content is a great way of building trust and credibility with info hungry web surfers. Google seems to like it too. It has taken a while for awareness to spread (I’ve still got a
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This week I’ve guest posted over at Freelance Writing Jobs – The Internet’s #1 Freelance Writer Jobs Board. The topic won’t be new to regular Crucible readers, but I thought FWJ’s subscribers would appreciate a nudge towards promoting themselves as ‘added value writers’, educating their clients on
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Regular Crucible readers, and anyone who has read my eBook, will be familiar with my sermons on the need to provide informative, useful content in order to build trust and credibility with website visitors. Whilst giving away free content is a great way of making friends, it’s
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They often say that moving house is one of the most stressful things you can do, and I think moving domains isn’t a lot better and I hope I haven’t lost you all along the way. Ever since Google started indexing my blog as my home page,
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If you’ve started the New Year with a shiny new website, and invested in some copywriting for the landing page, you might be thinking that you can just sit back and wait for the sales to come flooding in. Well, it’s not that easy I’m afraid. It
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Whilst the economic outlook might be doom and gloom, the content marketing bandwagon is rolling at full speed. It’s filling up with enthusiastic new supporters at every stop, and gathering pace towards its destination in marketing boardrooms. The ideas I first encountered when researching business blogging have
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Includes advice on writing headlines, how to structure a sales letter and how to make your copywriting punchy:
Includes advice on writing headlines, how to structure a sales letter and how to make your copywriting punchy:
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