Category Archive for "blogging"

Guest Post – Four Questions to Ask of Your Content Before You Hit Publish

What goals do you try to achieve with your content? Are you publishing with a strategy, or focused too much on keywords? In this guest post by Catherine Fyson from Koozai suggests four questions to ask before you hit publish. Incidentally,

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The Copywriter’s Crucible Scoops an Award

Writing a blog can sometimes be an isolating experience. You hammer out a post each week (well, most weeks anyway) before publishing it and hoping someone somewhere will find it useful. Unlike paid tasks, you don’t get the luxury of an

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Want 55% more traffic? Start a blog

When I started this blog three years ago I used it as a platform for banging my drum about the benefits of blogging for businesses (in fact, The Copywriter’s Crucible was originally called the keyword packed ‘SEO and Business Blogging UK’

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Business Blogging/Content Marketing Campaign Tips

Last week I offered some advice on why businesses of all kinds (whether you’re a one man band or continent spanning corp) should consider starting a content marketing campaign. People are constantly searching the web for answers, so if you

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WordPress Autoresponder Plugin Released

Do you wish you could do more with posts you spent hours researching and writing only to see them disappear into the dark depths of your archives? Well, now you can thanks to a new autoresponder plugin for WordPress. Whilst

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Another blog that’s worth a visit for Copywriter’s Crucible fans

Whether you call it business blogging, content marketing or engagement, giving away free content is a great way of building trust and credibility with info hungry web surfers. Google seems to like it too. It has taken a while for

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Guest appearance at Freelance Writing Jobs

This week I’ve guest posted over at Freelance Writing Jobs – The Internet’s #1 Freelance Writer Jobs Board. The topic won’t be new to regular Crucible readers, but I thought FWJ’s subscribers would appreciate a nudge towards promoting themselves as

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Time to charge for access to your content?

Regular Crucible readers, and anyone who has read my eBook, will be familiar with my sermons on the need to provide informative, useful content in order to build trust and credibility with website visitors. Whilst giving away free content is

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Ten Steps for Changing Your WordPress Domain

They often say that moving house is one of the most stressful things you can do, and I think moving domains isn’t a lot better and I hope I haven’t lost you all along the way. Ever since Google started

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Top Ten Tips for Marketing Your Website

If you’ve started the New Year with a shiny new website, and invested in some copywriting for the landing page, you might be thinking that you can just sit back and wait for the sales to come flooding in. Well,

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