Comments on: Can Using Science Teach You to Write Better Headlines? http://copywriterscrucible.com/can-using-science-teach-us-to-write-better-headlines/ A melting pot of punchy, persuasive copywriting Thu, 17 May 2012 04:45:42 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Thomas http://copywriterscrucible.com/can-using-science-teach-us-to-write-better-headlines/#comment-35174 Thomas Fri, 18 Jan 2008 07:15:51 +0000 http://thewritewords.me.uk/blog/can-using-science-teach-us-to-write-better-headlines/#comment-35174 "Science" or "Statistics"... There is a program I have used extensively called Glyphius that utilizes an algorithm to determine a point value to your copy (typically headlines & subheads). That point value is a pretty good determinant of the probable success of your copy. It has worked for me -- and more importantly it has helped me to become better at thinking creatively about my headlines, because of the ease at which you can try a new word here a new phrase there and see how it may impact the success. Your mileage may vary... “Science” or “Statistics”…

There is a program I have used extensively called Glyphius that utilizes an algorithm to determine a point value to your copy (typically headlines & subheads). That point value is a pretty good determinant of the probable success of your copy.

It has worked for me — and more importantly it has helped me to become better at thinking creatively about my headlines, because of the ease at which you can try a new word here a new phrase there and see how it may impact the success.

Your mileage may vary…

]]> By: Alex Shalman http://copywriterscrucible.com/can-using-science-teach-us-to-write-better-headlines/#comment-30800 Alex Shalman Wed, 05 Dec 2007 22:53:06 +0000 http://thewritewords.me.uk/blog/can-using-science-teach-us-to-write-better-headlines/#comment-30800 This is great! When you find a program that analyzes your article and creates a 80-100% EMV... feel free to call me directly... i'll sign up! =) This is great!

When you find a program that analyzes your article and creates a 80-100% EMV… feel free to call me directly… i’ll sign up! =)

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