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	<title>Comments on: Brands might want to be loved, but so do consumers</title>
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	<link>http://copywriterscrucible.com/brands-might-want-to-be-loved-but-so-do-consumers/</link>
	<description>A melting pot of punchy, persuasive copywriting</description>
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		<title>By: Ponn Sabra</title>
		<link>http://copywriterscrucible.com/brands-might-want-to-be-loved-but-so-do-consumers/#comment-8969</link>
		<dc:creator>Ponn Sabra</dc:creator>
		<pubDate>Tue, 03 Apr 2007 06:57:10 +0000</pubDate>
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		<description>Can&#039;t agree with you more!</description>
		<content:encoded><![CDATA[<p>Can&#8217;t agree with you more!</p>
]]></content:encoded>
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		<title>By: Matt Ambrose</title>
		<link>http://copywriterscrucible.com/brands-might-want-to-be-loved-but-so-do-consumers/#comment-8872</link>
		<dc:creator>Matt Ambrose</dc:creator>
		<pubDate>Sun, 01 Apr 2007 22:17:45 +0000</pubDate>
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		<description>Ponn,

Looking after your customers after the first sale is more crucial than ever. Keeping them happy not only generates repeated sales but also cultivate referral gold.

 Good customer service is a no brainer. Failure to do so can be exposed faster than ever and the damage to your brand&#039;s image harder to repair.

Matt.</description>
		<content:encoded><![CDATA[<p>Ponn,</p>
<p>Looking after your customers after the first sale is more crucial than ever. Keeping them happy not only generates repeated sales but also cultivate referral gold.</p>
<p> Good customer service is a no brainer. Failure to do so can be exposed faster than ever and the damage to your brand&#8217;s image harder to repair.</p>
<p>Matt.</p>
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		<title>By: Ponn Sabra</title>
		<link>http://copywriterscrucible.com/brands-might-want-to-be-loved-but-so-do-consumers/#comment-8836</link>
		<dc:creator>Ponn Sabra</dc:creator>
		<pubDate>Sun, 01 Apr 2007 05:11:58 +0000</pubDate>
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		<description>Can&#039;t agree with your &quot;moral of the tale&quot; enough! I apologize whenever I&#039;m at fault...and those clients have been more loyal and dedicated to referring me business strictly based on my honesty.
Branding is critical--but your business *must* perform the basics first!</description>
		<content:encoded><![CDATA[<p>Can&#8217;t agree with your &#8220;moral of the tale&#8221; enough! I apologize whenever I&#8217;m at fault&#8230;and those clients have been more loyal and dedicated to referring me business strictly based on my honesty.<br />
Branding is critical&#8211;but your business *must* perform the basics first!</p>
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