Category Archive for "Blog"

The #1 Facebook Advertising Mistake

Facebook has probably the best targeting of any ad platform. And it got even better with the updated ‘Custom Audiences’ and Lookalike audiences. You can now target new prospects for your blog posts or reports with precision. But creating quality content and

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4 Easy Ways of Doing Buyer Persona Research

Ever find yourself staring at a screen as blank as your brain? If so, you probably haven’t done enough research on who you’re writing to and why. Research should take up two thirds of your time. Your goal should be to

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The 9 Word Email – The Highest Coverting Email of All Time

It’s true. If you have an email list you haven’t contacted in a while or are stubbornly refusing to respond, a nine word email is all it may take to turn silence into sales. What are those nine magical words? You

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My Morning Routine

Morning routines are a hot topic among ‘growth hackers’ these days. And many of them get competitive over who can set their alarm clock at the most insanely early hour and pack in the most soul enriching stuff before the

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How a Dog Helped De Beers to Sell More Diamonds

Did you know that a dog invented branding? Tis true. It wasn’t devised by an ancient sect of theologians, psychologists and savvy Greek business owners of luxury spas. Branding was invented by a dog. Allow me to explain… If you’ve

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The 5 Step ‘Sideways Sales Letter’ Method

Yesterday when I was working from a coffee shop when I overheard a conversation between a marketing consultant and a client. Let me tell you, it was painful listening. The consultant was trying to convince a rightly cynical client that

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Sales Funnel Masterclass – Jeff Goins’ Tribe Writers Relaunch

The best copywriters are also the best marketers. With a dash of marketing nous, there’s no reason to be scrambling for short change on freelance bidding sites or mailbombing marketing managers to get work. You can create it yourself. After

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The Ray Edwards ‘Copywriting Academy’ Review – Should You Believe the Hype?

Freelance copywriting is the ultimate lifestyle business. You get to set your own hours, be the boss of you and spend all day writing about interesting topics. So it’s no wonder so many people are eager to join the Ray

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Guest Post – 6 Secrets to Landing High-paying Clients (Without a Portfolio)

Landing high-paying clients is one of the toughest challenges we face as freelancers. You can try scratching out a living on freelance bidding sites. But if you’re serious about growing your income and career, client outreach must be one of your daily tasks. But

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Frustrated Fiction Writer? Unleash Your Creative Talents with ‘Mash Stories’

  Like many of us in the copywriting trade, my journey towards this profession began in creative writing classes at school. Crafting stories every week was a rare opportunity to cut loose on something I actually enjoyed. If, like me, you still

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