Category Archive for "Blog"

7 Reasons Your VSL is NOT Converting (and how to fix them)

You’ve dropped $10k on a copywriter, another $15k on full animation and then watched in HORROR as views of your VSL fall off a cliff in the FIRST minute. It’s enough to make even the steeliest of marketers cry. Why

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4 Better Ways of Getting Exposure than Press Releases

Do you still write press releases for clients? If you have media contacts, it may be a worthwhile strategy. But just publishing press release in the hope they get read by the right people is about as effective as air dropping it

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The #1 Facebook Advertising Mistake

Facebook has probably the best targeting of any ad platform. And it got even better with the updated ‘Custom Audiences’ and Lookalike audiences. You can now target new prospects for your blog posts or reports with precision. But creating quality content and

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4 Easy Ways of Doing Buyer Persona Research

Ever find yourself staring at a screen as blank as your brain? If so, you probably haven’t done enough research on who you’re writing to and why. Research should take up two thirds of your time. Your goal should be to

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The 9 Word Email – The Highest Coverting Email of All Time

It’s true. If you have an email list you haven’t contacted in a while or are stubbornly refusing to respond, a nine word email is all it may take to turn silence into sales. What are those nine magical words? You

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My Morning Routine

Morning routines are a hot topic among ‘growth hackers’ these days. And many of them get competitive over who can set their alarm clock at the most insanely early hour and pack in the most soul enriching stuff before the

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How a Dog Helped De Beers to Sell More Diamonds

Did you know that a dog invented branding? Tis true. It wasn’t devised by an ancient sect of theologians, psychologists and savvy Greek business owners of luxury spas. Branding was invented by a dog. Allow me to explain… If you’ve

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The 5 Step ‘Sideways Sales Letter’ Method

Yesterday when I was working from a coffee shop when I overheard a conversation between a marketing consultant and a client. Let me tell you, it was painful listening. The consultant was trying to convince a rightly cynical client that

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Sales Funnel Masterclass – Jeff Goins’ Tribe Writers Relaunch

The best copywriters are also the best marketers. With a dash of marketing nous, there’s no reason to be scrambling for short change on freelance bidding sites or mailbombing marketing managers to get work. You can create it yourself. After

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The Ray Edwards ‘Copywriting Academy’ Review – Should You Believe the Hype?

Freelance copywriting is the ultimate lifestyle business. You get to set your own hours, be the boss of you and spend all day writing about interesting topics. So it’s no wonder so many people are eager to join the Ray

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