15 Punchy Copywriting Tips

“They were easier to read than ignore” – Victor Schwab It’s often said that copywriting can’t be too long, just too boring. And sales writing is often only tolerated at the best of times. So if your copy is to
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Struggling to find work? Here’s how to promote your copywriting services to clients

I think we’re all getting bored of hearing how times are tight and marketing budgets are getting slashed, so I thought I’d offer some tips to on how to pitch copywriting services to clients. Even in brighter times, it’s always

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Grow Your Subscribers with this Unblockable Pop-up WordPress Plugin

My persuasive writing eBook is currently in the operating room undergoing surgery. The different parts didn’t assemble as neatly as I’d hoped. I started off discussing business writing in general but by chapter seven I’d started focusing on sales letter

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Persuasive Writing 7 – Editing Your Writing

It’s believed that procrastination and writer’s block are caused by the writer’s desire to achieve perfection. The fear of composing an awkward sentence or weak turn of phrase can be so paralysing that many writers simply can’t face the simple

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Persuasive Writing 6 – Using Metaphors to Spark Imagination

“Metaphors have a way of holding the most truth in the least space.” – Orson Scott Card Whether in Homer’s Iliad, Shakespeare’s plays or Rowling’s Harry Potter, fictional writing is packed with metaphors because they’re so effective at stimulating a

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Persuasive Writing 5 – Writing Headlines that Reel in Readers

“On the average, five times as many people read the headlines as read the body copy. It follows that, unless your headline sells your product, you have wasted 90 percent of your money.” – David Ogilvy You might be a

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That’s it, I give in…I’ve joined Twitter!

I’ve been able to avoid it up until now, thinking it would just be another time waster and excuse to procrastinate (up there with checking my site stats every two minutes). However, after listening to the Freelance Radio podcast (recommended

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Persuasive Writing 4 – Structure

In earlier chapters you identified how to appeal to your target audience and compiled a list of your product’s benefits. Now you need to plan how to structure your writing so it leads your reader along a logical path of

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Welcome to 2009 Crucible Readers

Now the holidays are behind us, I hope you’re as ready as I am to get stuck into 2009 and to take advantage of every opportunity offered by the net for marketing and growing your business. It’s certainly going to

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Happy Holidays Crucible Readers

I’d imagine you’re too excited about the holidays to concentrate on a persuasive writing lesson this week. So instead I’m going to wish you all a Merry Christmas, and I look forward to seeing you all with your pens ready

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