Sir Winston Churchill’s ‘4 Iron Clad Rules’ of Persuasive Copywriting

Sir Winston Churchill is famed for being the ‘British Bulldog’ whose speeches galvanized a nation against seemingly insurmountable odds. He was also a writing workhorse. Over his lifetime, he wrote more words than Dickens and Shakespeare combined. His published speeches stretch to eighteen

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8 Ways to Spice Up Stories About Your Product

“Grab a cushion and gather round. I have a story to tell.” Everyone has fond memories of story time as kids. And the love of a good tale, of heroes, villains and victory against the odds, never dies. For this reason,

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Would You Love to Earn $1,500 for a SINGLE Email? Find out how in the 80/20 Email Copy Course

Ryan Deiss calls his the ‘Invisible Selling Machine’. Andre Chaperone has his ‘Soap Opera Sequence’, while Jeff Walker named his the ‘Sideways Sales Letter’. What am I talking about? Email marketing of course. Forget social media. Email continues to be

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The Simple Way to Write Copy

People often ask me what it takes to become a copywriter. What I tell them is this… to be a great (or just good) copywriter you don’t need to be able to write like Hemingway. But you DO need to

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Why VSLs are the Fastest Way to Build a Six Figure Business (SEO agencies hate me for sharing this advice)

If you’re happy spending thousands on SEO, social media marketing or ‘branding’ each month with very little to show for it, read no further. Because I’m about to reveal how six figure businesses can be built in weeks (or even

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Don’t Read this If You Are Happy Getting Mediocre Results from Email

Email marketing is the most profitable channel. See how I said that unequivocally. The reason is because study after study proves that it’s true: When it comes to purchases made as a result of receiving a marketing message, email has

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Final Week to Register for Copyhour in 2016

What’s the best way to get good, nay, an expert at writing copy? Copy that harnesses time proven persuasive techniques, emotional storytelling and buying triggers that send conversions to the moon? You could read all the classics by Hopkins, Bly, Ogilvy, Kennedy

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HIPS – A Simple Storytelling Formula

You hear all the time that the best way to sell is with stories. They’re instantly engaging and people think they’re being entertained, rather than sold to, and their cloak of cynicism is temporarily lowered. But how do you write

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7 Easy Tweaks to Turn a VSL Dud into a Sales Rocket

My VSL campaign last week bombed – and I know why… Facebook’s targeting is now second to none. You can test campaigns for as little as $5 a day and find customers with diamond cutting precision. BUT… that doesn’t mean they’re

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7 Reasons Your VSL is NOT Converting (and how to fix them)

You’ve dropped $10k on a copywriter, another $15k on full animation and then watched in HORROR as views of your VSL fall off a cliff in the FIRST minute. It’s enough to make even the steeliest of marketers cry. Why

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