Comments on: Asked to write an email campaign? Suggest they use print as well… http://copywriterscrucible.com/asked-to-write-an-email-campaign-suggest-they-use-print-as-well/ A melting pot of punchy, persuasive copywriting Sun, 22 Jan 2012 08:43:17 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: stephengeorge http://copywriterscrucible.com/asked-to-write-an-email-campaign-suggest-they-use-print-as-well/#comment-86505 stephengeorge Sat, 12 Jun 2010 11:15:48 +0000 http://copywriterscrucible.com/asked-to-write-an-email-campaign-suggest-they-use-print-as-well/#comment-86505 The most effective in direct <a href="//emailtozip.com/”" rel="nofollow"> email campaigns </a> involves an address with a live stamp. The most effective in direct email campaigns involves an address with a live stamp.

]]> By: Lorraine http://copywriterscrucible.com/asked-to-write-an-email-campaign-suggest-they-use-print-as-well/#comment-74548 Lorraine Sun, 13 Dec 2009 01:27:42 +0000 http://copywriterscrucible.com/asked-to-write-an-email-campaign-suggest-they-use-print-as-well/#comment-74548 I agree 100%. Print ain't dead yet--and I don't think it ever will be. Folks like something to hold onto. If your print DM interests them, they'll stash it in a pocket or purse for later perusal. How often do busy, distracted people scroll back through their email? Most try to escape that black hole ASAP. Also agree that the most bang-for-your-buck comes from integrating digital and print--in the mix that works best for your customer, product or campaign. I agree 100%. Print ain’t dead yet–and I don’t think it ever will be.

Folks like something to hold onto. If your print DM interests them, they’ll stash it in a pocket or purse for later perusal. How often do busy, distracted people scroll back through their email? Most try to escape that black hole ASAP.

Also agree that the most bang-for-your-buck comes from integrating digital and print–in the mix that works best for your customer, product or campaign.

]]> By: TC/Copywriter Underground http://copywriterscrucible.com/asked-to-write-an-email-campaign-suggest-they-use-print-as-well/#comment-74234 TC/Copywriter Underground Mon, 07 Dec 2009 03:59:19 +0000 http://copywriterscrucible.com/asked-to-write-an-email-campaign-suggest-they-use-print-as-well/#comment-74234 I tell clients that shotgun approaches to direct mail are disappearing fast, but that targeted lists still work. I figure that - as the rest of the world moves to email, and direct mail efforts drop - those that do show up in the mailbox will be perceived as having higher value. Plus, less clutter to fight. Good post! I tell clients that shotgun approaches to direct mail are disappearing fast, but that targeted lists still work.

I figure that – as the rest of the world moves to email, and direct mail efforts drop – those that do show up in the mailbox will be perceived as having higher value.

Plus, less clutter to fight.

Good post!

]]> By: Kristi Daniels http://copywriterscrucible.com/asked-to-write-an-email-campaign-suggest-they-use-print-as-well/#comment-74180 Kristi Daniels Sat, 05 Dec 2009 23:46:32 +0000 http://copywriterscrucible.com/asked-to-write-an-email-campaign-suggest-they-use-print-as-well/#comment-74180 The death of direct mail appears to be a bit premature. Thanks for the great insights! The death of direct mail appears to be a bit premature.

Thanks for the great insights!

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