Comments on: Are You Ignoring Your Offline Marketing?

By: Matt Ambrose

Matt Ambrose — Thu, 14 May 2009 11:52:38 +0000

Tom – the lumpy mailer is certainly on my list. Just need to identify who to target and then how to pitch my proposal because I think I’ll only get one shot at it with some companies.

John – you’re certainly doing the right things. I’d also recommend creating an autoresponder with your blog posts and a newsletter sign up box so you can stay in touch with those who dont buy on the first visit.

By: John Soares

John Soares — Sat, 25 Apr 2009 15:01:53 +0000

I agree with what you say here Matt. I’ve just created my first digital product, an e-book about how to do well in my particular field of freelance writing.

I’ve created a sales page and a blog, and I’m commenting on blogs and forums.

However, I’ve just ordered business cards and I plan to place ads in print publications. And I’ll actually go to meetings and do everything reasonable to promote my product off-line.

And thanks for the link to Graham Jones’ post.

By: The Copywriter Underground

The Copywriter Underground — Fri, 24 Apr 2009 16:47:04 +0000

Good points Matt. Developing cross-channel seeling tactics (and metrics) is a hot topic in the ecommerce world, and I’ve long been an advocate of mixing offline and online marketing.

My lumpy mailer series is a good example of offline marketing that recipients inevitably perceive as a high-value event, and as you noted, using print/lumpy mailers/whatever to drive traffic online is a damned effective tactic.

I’m concerned that too many copywriters rely solely on e-marketing because it’s safe and easy.