Being the modest bunch that we are, copywriters often hate asking for referrals. Normally we’re only brave enough to ask for testimonials because we can do it from the safety of a computer screen. We’d all love to think that when we put our heart and soul into our writing that it will, inevitably, lead […]
Want to to increase your email’s click throughs? Make it easy to share
With 55 million updates on Twitter every day and several million more on Facebook, it’s no wonder marketers are excited about social media. Whilst making a message that goes ‘viral’ is more pot luck than a defined strategy, you can certainly improve your message’s chances of being shared by including links to social media sites. You’d have thought […]