AAH, one of the UK’s leading pharmaceuticals suppliers, needed a brochure its sales team could leave with clients after a visit. The brochure needed to: Following a telephone call with Trident, the brochure copy was completed in one week and signed off after the first draft.
Read more →
Technicolor, a global leader in the home entertainment industry, wanted a brochure to promote its post production services to film studios. The information for this project was gained, primarily, through conference calls with Technicolor’s experts. Their positive response to the completed brochure meant it was just one
Read more →
Micro Focus wanted to promote the global launch of its application development tool, Visual Cobol R3, with a new brochure, website and video. The timeframe? One week. Despite the small time frame and the topic’s complexity, we were able to digest all the information and produce a
Read more →
Writing subject lines for email campaigns can be tricky. Their impact can decide whether your emails are ripped open and every word devoured, or dumped nonchalantly in the junk pile. At this time of year there’s even more noise than usual in people’s inboxes. And so your subject line
Read more →
Writing B2B emails is one of your trickiest tasks as a copywriter. They might be brief (100 words max). But that just means you’ve got more to pack into every word. Business people can be stressed and busy at the best of times. They don’t have time
Read more →
I know my blog’s output has been poor over the last few months. So to try and make amends, I’ve got a double whammy of posts for you: UK’s youth the most engaged with direct mail With all the fuss over how social media and the internet
Read more →
Being the modest bunch that we are, copywriters often hate asking for referrals. Normally we’re only brave enough to ask for testimonials because we can do it from the safety of a computer screen. We’d all love to think that when we put our heart and soul
Read more →
They’re often no bigger than a small sentence, a phrase or even a single word. But they have the power to stop forms being abandoned and visitors leaving; they can even improve what people think about your brand. What am I talking about? Why, microcopy of course.
Read more →
Ever witnessed ‘death by PowerPoint’? This is the phrase coined by the US military for the mind numbingly dull 30+ slide briefings they have to sit through. But it’s not just the length of PowerPoint presentations that’s under attack. According to the NY Times (via Seth’s blog),
Read more →
Includes advice on writing headlines, how to structure a sales letter and how to make your copywriting punchy:
Includes advice on writing headlines, how to structure a sales letter and how to make your copywriting punchy:
Recent Comments