AAH, one of the UK’s leading pharmaceuticals suppliers, needed a brochure its sales team could leave with clients after a visit. The brochure needed to: [custom_list style=”list-1″] Reinforce why Trident was the #1 supplier of generics and parallel imports. The additional benefits it offered over other suppliers. Written in a clear, professional tone without meaningless […]
Technicolor – Media Services
Technicolor, a global leader in the home entertainment industry, wanted a brochure to promote its post production services to film studios. [custom_list style=”list-2″] Highlight the complexity of managing digital media libraries inhouse. Explain why outsourcing to Technicolor was the smarter option. Reinforce why major Hollywood film studios rely on Technicolor’s expertise. [/custom_list] The information for […]
Micro Focus – Cobol: No Barriers
Micro Focus wanted to promote the global launch of its application development tool, Visual Cobol R3, with a new brochure, website and video. The timeframe? One week. [custom_list style=”list-2″] Empathise with why developers have avoided using COBOL in the past. Explain why Visual Cobol R3 is different and will save them time and money. Breakdown […]
How to Write Email Subject Lines that Get Your Emails Opened and Devoured
Writing subject lines for email campaigns can be tricky. Their impact can decide whether your emails are ripped open and every word devoured, or dumped nonchalantly in the junk pile. At this time of year there’s even more noise than usual in people’s inboxes. And so your subject line has to be able to demand attention if […]
Why Brief is Better when it comes to B2B Email Copywriting
Writing B2B emails is one of your trickiest tasks as a copywriter. They might be brief (100 words max). But that just means you’ve got more to pack into every word. Business people can be stressed and busy at the best of times. They don’t have time to patiently check through every message. If you’re […]
Targeting the Youth with Direct Mail and Right Writer review
I know my blog’s output has been poor over the last few months. So to try and make amends, I’ve got a double whammy of posts for you: UK’s youth the most engaged with direct mail With all the fuss over how social media and the internet is giving young people the attention spans of […]
Referral Marketing Tips for Copywriters
Being the modest bunch that we are, copywriters often hate asking for referrals. Normally we’re only brave enough to ask for testimonials because we can do it from the safety of a computer screen. We’d all love to think that when we put our heart and soul into our writing that it will, inevitably, lead […]
Want to to increase your email’s click throughs? Make it easy to share
With 55 million updates on Twitter every day and several million more on Facebook, it’s no wonder marketers are excited about social media. Whilst making a message that goes ‘viral’ is more pot luck than a defined strategy, you can certainly improve your message’s chances of being shared by including links to social media sites. You’d have thought […]
What’s small and often ignored but can dramatically reduce errors and increase response rates?
They’re often no bigger than a small sentence, a phrase or even a single word. But they have the power to stop forms being abandoned and visitors leaving; they can even improve what people think about your brand. What am I talking about? Why, microcopy of course. It might be the sales letter or landing […]
UK Copywriter Takes On the US Military Over the Use of Bullets
Ever witnessed ‘death by PowerPoint’? This is the phrase coined by the US military for the mind numbingly dull 30+ slide briefings they have to sit through. But it’s not just the length of PowerPoint presentations that’s under attack. According to the NY Times (via Seth’s blog), there’s growing discontent amongst senior brass at how […]