The votes have been counted and the winners announced for the Plain English Campaign’s 2006 ‘Golden Bulls Awards’, in recognition of outstanding achievements in gibberish and gobbledegook. This year’s competition has been one of the hardest fought yet. Politicians, public offices and legal departments have been pulling out all the stops in their efforts to […]
Five Things You Didn’t Know About Matt Ambrose
This viral campaign seems to be spreading like wildfire – I just hope I can find 5 bloggers to pass it on to who haven’t already been caught! I was tagged by Walter Burek from the Inklings blog. I’m a keen golfer and try and get out as much as I can. Am I any […]
Why Business People Need to Learn How To KISS
The latest research suggests that business people are struggling to communicate or express themselves properly. This breakdown isn’t due to office politics, or a lack of group hugs, but rather their inability to clearly put into words what it is they want to say. To overcome this they need to learn how to KISS better. […]
Blowing The Lid On The $1 Copywriting Racket
The internet has created a global marketplace in which products and services can be procured from anywhere in the world. Small businesses now have access to skilled freelancers and service providers globally. You no longer have to rely on your local area to find talented professionals for your projects. Nowhere has the growth of the […]
What Does Google Think About Blogging?
Any internet marketer worth their salt will tell you how Google’s algorithms love the keyword rich content of blogs. But what does the Google hierarchy actually think about the explosion in content flooding the internet on a daily basis? After all, it can’t make their job any easier trying to classify millions of websites constantly […]
Internet Marketing Motors Ahead In Driving Brand Engagement
Stats and studies are sprouting all over the place to support the case for online marketing. A study which could offer the most valuable insight would be one where its subjects are ‘non-techie’ and non web savvy. After all, its these people who need to be interacting with blogs and websites if engagement is really […]
The Engagement Movement Set to Dominate in 2007
The engagement marketing movement is gathering pace all the time, with new converts joining every week. We now have an official motto (definition), a conference in its honour and blogs taking root all over the web. A leading market research firm has now heralded that 2007 will be the year that we begin our full […]
Latest research illustrates the continuing growth of blogs as marketing tools
It’s always satisfying when independent studies collaborate what you have been writing about for the last few months. Internet marketers have been preaching the value of blogs as marketing tools for some time; now the research figures are surfacing to support those claims. A report by ‘Ipsos Mori’ has suggested that average Euro Joe has […]
Searching for the ROI of Engagement Marketing
Ad:tech is in full swing in New York and ‘engagement marketing’ has been the buzz term on everybody’s lips. Marketers everywhere are getting excited about leveraging the increased time people are spending online, to keep eyeballs glued to their sites and interacting with their brands. This revolves around the intrinsic belief that the more time […]
My blog’s name change to ‘The Copywriter’s Crucible’
After much pondering, I have finally decided to change the name of my blog. ‘SEO, Business Blogging and Copywriting UK’ just wasn’t cutting it anymore amongst all the other punchier blog names out there. The spread of broadband, increased time people are spending online and growth of social networks means that effective internet marketing techniques […]